Latest Design Automation

Expert Series: 3 Ways to Remain Competitive in the Production Lines and Packaging sector

To understand the packaging and production line industry better, we sought the expert opinion of Tacton’s Chief Product Officer, Nils Olsson. Nils shares with us the 3 keys that salespeople can learn to remain competitive in this industry.
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Josef and Milan from Piab

Interview: Using AR for Selling at Manufacturing Tradeshows

Giving your visitors the ability to explore your latest products with an AR experience is always a good way of breaking through the noise at crowded tradeshows. Piab, an early adopter of technology, understands this very well. They were more than glad to share their experience of using AR at the 2019 Hannover Messe (HM19).
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The IKEA Effect and How an Online Configurator can Drive More Sales

The Buyer's Journey in the B2B manufacturing has long been complicated and bogged by technical implications and complicated selling processes. Luckily, online configurators can help manufacturers take advantage of the IKEA effect, a powerful cognitive bias that can help drive more sales.
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Why an online configurator is a “must have”… for lead generation!

Manufacturer's are using our Cloud-based CPQ and visual configurator on their website to delight prospects and generate leads. This blog post explains the benefits of making your product configurator available on your public website, including some real-life examples from manufacturers who have already made the move.
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Bridging the Gap Between Engineers and Salespeople with CPQ and Design Automation

Not too long ago, we worked with a wood panel manufacturer. They lacked a smooth, well-functioning process between two crucial departments – sales and engineering. Here’s a typical conversation, to give you a feel for the kinds of problems they dealt with. Maybe you’ll recognize it:   Salesman: Yesterday’s meeting with Wood Panel Professionals went […]
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