Blog Category: Visual Configuration

Optimize the Operating Room with Visualization for Medtech

Visualization of an OR

Visualization for Medtech is the next frontier

Decorating your house is almost as important as buying it. After bedrooms, bathrooms, and kitchens your living room is the spot you’ll spend a lot of your time. Your style is different, based on subjective criteria so furnishing is important. Do you want a tv, need somewhere for the kids to play, or a dog bed, for example, Your taste defines how the living room will look while also taking into account the space needed between items such as your couch and tv? In the end, the room is intended to work for you and your family mostly, but also how it works with others who come into your home.  

A living room is an important part of your daily life, so getting it right is essential to a comfortable and functional home. Much like furnishing your living room your work environment also has to be comfortable, safe, and functional. Especially in the medical field. Furnishing an operating room or surgical theater is similar to furnishing your living room, but can become a bit more complex without some help from visual configuration 

Visualization of an OR

(Image of an exemplary operation room with different equipment) 

Where to start?  

Much like a living room, you must understand the space in the room. How would a couch fit in that corner or a medical device in the operating room? Defining the space for all the equipment will help give an idea of how things will fit. After figuring out the function of the space it’s easier than ever to configure the needed equipment with a wide range of technical devices and instillations with CPQ quickly and correctly.  

In addition to CPQ, visualization can help paint a better understanding of how products fit for your sales team and your customers. Visualization helps generate a clear understanding of all of the product variants and how they will fit into the unique space they will inhabit, much like how a couch would fit in your living room.  


(Image of different cart configurations) 

Optimize the Operating Room 

And all those individual configured devices and products need to work together in the best way to allow optimal processes and workflows while performing high precision tasks by several different doctors during the usage period. And of course, everything needs to fit in the available space of the desired room. 

Therefore, one very important functionality besides configuring the functionalities of the individual products is to measure if everything fits in the available space and is usable by different doctors with different physical appearances. 

Eliminate Time-Consuming Tasks with Visualization for Medtech

In the past, this was done in a time-consuming engineering task after the actual configuration process to generate drawings with different measurements corresponding to the actual configuration. Now it is possible to immediately create precise technical drawings (2D) on the base of the configured solution. 

Since time really matters in those medical equipment deals, losing a few hours or even days can easily lose the deal as well. 

With 3D real-time visualization in parallel to the actual configuration process, those measurements and drawings can be generated instantly, be verified while configuring and be attached to the proposal right away without any delay.

visualization for medtech

Visual configuration of a medical device
(Images of different configurations and their measurements) 

Creating a fully visually configurated space is a big sales advantage that increases a common understanding of the current configuration, its effects on spacingeliminating unnecessary and time-consuming feedback loops. With visualization support, its possible to shorten the quotation process to several hours instead of days. 

The process can be shortened even more when using new technologies like Augmented Reality to place the whole configuration or individual products in the real-world operation room and verify that everything fits. 

Utilizing the space of a room is difficult, from your living room to a doctor’s operating room. It’s never as easy as it seems to fit products into space. With visualization, it makes defining the space easier by offering real-time visuals of medical devices. This doesn’t only help your customer feel a part of your sales pitch, it also helps your sales team to give them realistic expectations of how products affect the space they live in.  

Check out how Tacton Smart Commerce is transforming the Medical device industry with visualization for medtech and much more in our CPQ Guide to Medical Device Manufacturing

Interested in learning more about visualization? Check out our eBook, Seeing is Believing: Visualize the Future of Manufacturing Sales

Lastly, check out our video on how needs-based guided selling can help you and your customers sell and purchase faster. 

Build Brand Quality and Credibility with Visualization

This week’s author is Tacton’s Chief Growth Officer, Mikkel Drucker! Mikkel has been with Tacton since August 2018 and has transformed marketing by doubling the team and utilizing pure digital tactics. Before Tacton, Mikkel worked with global leaders such as Nokia, Telenor, TrustPilot and Atea.  

According to Forrester purchases through sales reps declined from 46% to 42% since the start of the pandemic. These numbers indicate a move to an online sales journey, something manufacturers have struggled with. 

Differentiating your brand from your competition can be a tall task, believe me, I’ve spent the better part of my career working with business strategy, brand management, and business development. I’ve seen trends come and go but one thing remains the same, knocking off the competition isn’t easy, but can be done with quality products and a great customer experience.  

With my crash course in the manufacturing industry during my time with Tacton I’ve seen many manufacturers struggle to create the brand loyalty that companies in other industries have created. There is good news, breaking the status quo is part of the new normal. 

It starts with generating high-quality leads 

If customers are starting their buying process researching online, traditional digital marketing tactics won’t suffice. In order to generate high-quality leads in manufacturing, it’s necessary to drive breakthrough customer experiences starting in the configuration process. 

The customer experience starts with researching product information, features, benefits, and vendors online. We have all heard ‘content is king, but’ it’s becoming more difficult to stand out amongst a crowded competitive field without giving an immersive customer experience. 

Join us and other manufacturing leaders such as nVent, Atlas Copco and Intershop for a webinar discussing the challenges of becoming customer-centric in a time of great disruption 

Once a prospect identifies their needs, it’s time for industrial manufacturers to reinvent their buying experience using Configure, Price, Quote (CPQ) with Visualization— all integrated into their website and internal systems. This enables a seamless buying experience across channels that connects customers directly to your brand. 

Powered by CPQ integrated into your web experience, anyone has the power to configure highly customized industrial manufacturing products based on their defined needs. Guided selling asks questions based on customer requirements, building an optimized solution in real-time. When paired with 3D visual configuration, the customer can see every change they make on their screen in real-time.  

Additionally, leading visualization capabilities include augmented reality (AR) for an even more immersive B2C-like experience. A powerful CPQ paired with 3D Visualization all but guarantees you are generating high quality leads with low touch- all through your website.  After all, when is the last time anyone comfortably made an eCommerce purchase without visuals? 

Pro Tip: Do not let a digital transformation happen without Visualization! 

It might seem tempting to hold off or move to phase two for cost purposes, but do not let digital transformation and your CPQ project exclude visualization. Reinventing B2B sales means creating an innovative B2C-like buying experience. To be successful, Visualization is a top requirement. 

The ultimate opportunity  

During the current crisis, manufacturers everywhere are searching for new ways to build a world-class B2C-like customer experience. That’s why it’s time for manufacturers to break free from the status quo and deploy new, and exciting ways to engage with customers in a way that builds brand quality and trust. If you’d like a little more info on how Marketing can lead the charge for digital transformation check out my piece: The Modern Manufacturing CMO

Kickin’ the Tires with 3D Product Visualization

Have you ever heard the phrase kickin’ tires before? Maybe not? Basically, it comes from early drivers who would kick tires to ensure they weren’t made of cheap, poor quality rubber. Believe it or not, some would find one kick could deflate a whole tire. Those shoppers aren’t as lucky as we are to be able to visualize products before they’d step on a lot as we do with 3D product visualization. 

Potential buyers are still doing this when they’re on car lots across the world. But given the current circumstance, it’s a little hard to step on a lot and kick tires. Finding a viable option to deal with the lack of in-person customer now can also have benefits when we return to a more normal routine. 3D product visualization is something many sellers are using to stem the tide between in-person and online shopping. So how can you give the kickin’ tires experience online? Let’s find out.  

Change your first impression for the better with 3D product visualization  

Consider your last big purchase, did you search online before? Most likely you did, imagine your customer wants to buy a new truck for their construction operation. Would they want to see pictures of any old truck, or are they looking for a custom set-up? The answer is yes, everything about your customer’s business is unique from what they haul to where they haul it. Now they’d love to see how it’ll look with a myriad of options. 3D product visualization has you covered to impress your customer.  

3d Product visualization

Start with their 3D product needs  

Your group of customers does everything differently, so you need to be able to create a way for each unique one to create a product to their custom needs. With such a wide array of trucks, they can pick which one is the one that fits their needs. Volume restricted goods or a tipper? Your customer can choose quickly in this online product configuration.  

3d product visualization

Maybe your customer isn’t sure which application they’d like because they are so similar but look how quickly you can change the trailer on the truck with 3D product visualization. The quick visualization gives an accurate expectation to your customer of how certain items will look. This can be done with or without your sales team in the same room as the customer. That may sound like bad news for your team, but it’s actually a great and unique way to keep customers engaged online with your products. Building on their own time will enable them to see the differences in products while creating an emotional attachment to your truck. 

Visualization doesn’t have to stop at trailers, your customers can see tires change in real-time. How many do they want? 4×2 or 6×4? The selection of tires can become an essential part of the function of the truck, so picking tires using guided selling can show if a configuration is possible or what would need to change to make it possible.

Kick the tires with photorealistic interactive images

With no showroom to go to quickly be able to show how features change remotely can give your customers a realistic feel for different product features. These tires are changed in an instant to show different product options.

3d product visualization

Customers are visual buyers

Your customer wants to see every different feature they’d like. Using 3D visualization is a great option for your sales team to help create a mutual understanding of products online or in person. Creating this type of personalization can go beyond tires and trailers, but extend into other areas of the truck with colors, cabs and even lights quickly configurable.

Where to next?

We know kickin’ the tires in-person will come back someday, but for now, we’re doing out best to keep in touch with customers and create that in-person feeling. Using 3D visualization can help keep the ball rolling in any industry. The connection you create now with customers will continue in person when you create engaging relationships based on 100% accurate products visuals both you and your customer will enjoy.

Check out how remote 3D visualization and CPQ are keeping our manufacturing customers in touch with customers with these helpful guides and infographics: 

Guide: The Future of B2B Manufacturing Sales Starts with Visualization

Optimizing Remote Sales: The New Manufacturing Challenge

Heavy Vehicle Manufacturers Guide to CPQ 

Book your demo!

Tech with Tacton Part 3: Visual Asset Creation Pipeline

The Visual Asset Creation Pipeline defines the workflow to produce Visual Assets usable for 3D real-time visualization of highly configurable products. 

The pipeline consists of different steps whose existence and scope highly depend on the input of the pipeline (quality and completenessand the desired output (intended use case and corresponding constraints and goals). 

(Image of a general Asset Creation Pipeline)

Input for the pipeline is typically the 3D CAD model/data of the desired product to be visualized, either in the native CAD file format or a general interchange format like STEP or JT. The challenge is to gather the right data and information to build suitable visual assets. 

CAD Data 

The first mandatory step is to prepare the data to be used in real-time visualization. This includes the actual tessellation of the CAD data as well as simplifying and repairing them if necessaryRemoving Intellectual property concerning parts is also part of that step. 

Depending on whether parts have been removed, are broken, have been missing in the initial input delivery or are just too complex for real-time visualization, new 3D models need to be created to complete the product visualization. This is typically done based on reference images of the specific parts. Part of this second step is it as well to make sure that the parametric features of the product are present and can be steered correctly afterward by the configurator. 

The third step deals with the visual appearance of the product. Materials and corresponding textures need to be created and assigned to the individual parts of the product or be prepared for later configuration changes. Additional input necessary to achieve correct results are reference images or samples of the materials and colors. Setting the presentation stage of the product (environment, lighting, interaction possibilities) is also part of this step. 

The last step deals with combining individual assets to assemble the final product and verify that the assets can visualize the different configuration possibilities correctly. 

Before using the visual assets in a live system, the individual files are automatically optimized depending on the channel, platforms and devices they are going to be used. 

Optimizing how visual assets are created is as important as it’s ever been for manufacturers. Creating top of the line visualizations for customers takes your sales pitch from good to great.  

Learn more about how Tacton can help your business by scheduling your demo or getting our eBook: Seeing is Believing: Visualize the Future of Manufacturing Sales 

Tech with Tacton: Optimizing Visual Asset Creation Part 2


In case you missed it check out the first installment of Tech with Tacton Visual Asset Creation here.

Optimizing visual asset creation a definition:  

Optimization refers to the process of finding a trade-off between Visual Fidelity, download speed and Rendering performance. 


In modern engineering design, nearly all 3D geometries are created by computer-aided design (CAD) systems. And those geometries are the natural starting point or input for creating Visual Assets for a 3D real-time visualization.  

B-Reps and NURBS 

Boundary representations (B-Rep) are the primary method of representing modeled objects in those CAD systems. The mathematical description of curve and surface elements can vary but they are usually given in parametric forms represented by non-uniform rational B-splines (NURBS). 

(Image of teapot represented by a B-Rep)

The main advantage of this representation is the ability to compactly describe a surface of almost any shape and store it in an efficient way. Additionally, the underlying math calculates an accurate definition of the surface shape independent of the distance the surface is examined. They do not have any pre-defined “resolution”.  

The CNC machine tools that create the tooling for final products work from these accurate, smooth NURBS data. 


Although NURBS are ubiquitous in the CAD industry, there is currently no built-in hardware support for displaying NURBS surfaces. To be displayed in a 3D application, NURBS surfaces need to be translated into meshes (polygons, edges, vertices), the native language of modern graphics cards. Graphics Processing Unit (GPU) pipelines are very efficient in processing triangles and they do not work properly with parametric surfaces. 

visual assets

(Image of a teapot represented by a triangle model)

A Mesh Surface  

A mesh is composed of multiple connected polygons, or triangles, forming a mesh surface that is understandable by a GPU, to be rendered in a 3D application. The number of triangles in the polygonal representation depends on accuracy used when approximating the original precise B-Rep representation. This process of taking the continuous, mathematical equation of a surface and approximating it with polygons is called meshing, triangulation or tessellation. 

Since the direct evaluation of NURBS surfaces on the GPU is a highly complex and computationally intensive task, they are usually converted in simpler surface descriptions and tessellated on the CPU (Central Processing Unit) as a preprocessing step. Afterward, the set of generated triangles is sent to the GPU. 

The resource demands (CPU, GPU, Memory) to execute a dynamic re-tessellation at every frame on top of all other relevant tasks necessary for an interactive real-time visualization are simply too much for an average consumer device. Therefore, tessellation is not done on the fly while the 3D real-time visualization is running, it is done as a pre-process upfront. 


It is important to know that when using triangles to approximate smooth edges and 3D it is not possible to achieve the perfect smoothness of an image initially created in NURBS. Unless a very high number of triangles is used, relating to performance issues on the other side. Removing, combining or simplifying non-visual elements from CAD files is crucial for generating high-performance and high-quality visual assets.  Optimizing visual asset creation is a key measure of success for any visual configuration project. 


(Images of a teapot with different tessellation versions)

Part 3: Visual Asset Creation Pipeline will be available tomorrow. In the meantime, why not check out our eBook: Seeing is Believing: Visualize the Future of Manufacturing Sales 

Tech with Tacton: The Visual Asset Creation Process Part 1

Visual Configuration of a heavy vehicles

A note about the author: This week’s author is Marco Lang, Tacton’s Senior Visualization Product Manager. Marco has more than 10 years’ experience working with visual asset creation, and configuration at Lumo Graphics, and now Tacton.  

Showcasing your manufacturing product to buyers is an important aspect of the sales pitch for your company. Many companies lose opportunities because they rely heavily on text-based descriptions of products. That’s why it’s as important as ever to add visual configuration to your sales pitch. (Read the basics of visual configuration)  

Visual representations of your products, services and brand are key drivers of online engagementDigital assets link your customers and company by giving a way to accurately interact with your products.  

In this blog, we’re going to take a deep dive into the visual asset creation process and how putting in the time on the back end will ultimately benefit not only your sales team but most importantly, your customers.  

Digital Twin 

A Digital Twin is a digital model of a physical counterpart (product, system or process), describing its characteristics, attributes and behaviors. Or to be more precise, a Digital Twin is the link between a Digital Master (Master Data or Template) and a Digital Shadow representing a unique relationship to a specific real-world counterpart. 

This virtual representation dynamically collects and combines data from the field as the counterpart matures along the different life-cycle stages. Business systems such as data from engineering, manufacturing, marketing and sales sensor data from operation to service and maintenance. This connection allows new ways of analysis, simulation, optimization, prediction, monitoring, documentation and communication for increased operational efficiency. 

A Digital Thread 

Learning and growing by capturing data from the past and current behavior creates a Digital Thread representing the birth-to-retirement records of the product as it moves through its lifecycle. 

Depending on the use case or the goal of a Digital Twin (e.g. manufacturing, operation or service, …), different kinds of data is collected on a Digital Twin. 

Visual representations (3D Models), as part of a Digital Twin, enable the end-user to evaluate the product by looking at its shape, form or fit and analyzing and understanding its features, options and constraints. 

visual asset creation

(Image showing form, fit and function use cases of visual representations)

Configuration-compatible 3D real-time Models build the core of Tacton’s Visual Configuration solution. 

Visual Configuration of a heavy vehicles

(Image of some configuration possibilities of a truck)

Visual Assets 

All data and files that are necessary for a configuration-compatible 3D real-time visualization are referred to under the umbrella term “Visual Asset. 

Important Visual Assets are: 

  1. 3D Models
  2. 3D Scene with its environment
  3. Materials and Textures  

3D Model (Mesh/Geometry) 

polygon-based model representing the product’s shape and components in 3D.  

visual assets

(Image of a polygon-based model of a teapot)

3D Scene 

The virtual 3D scene defines the scenery in the 3-dimensional world the product is put inThis includes the environment/surrounding, lighting and cameras to look at the product. 

The environment can be a simple Background image or a complete 3D surrounding adding additional 3D models to the visualization. Check out how we do it with our Tructon or Parker Lift Demos.  

Lighting in a virtual 3D world is as essential as it is in real life. Without any lighting it is dark and the product is not visible at all. Therefore, Lighting is a crucial part in setting up a virtual 3D scene.  

There are two ways of lighting. Gathering the information from 360° high dynamic range image (HRDI) or by setting light with specific light types and their individual properties like in a real photo studio. 

Cameras define the different viewpoints on a product in the scene, often along with interaction possibilities and constraints like degrees of freedom and distance/zoom restrictions. 

(Image of different scene elements like light, camera and environment)


While 3D Models define the shape of an object, Materials define the surface properties and therefore the look and feel of the object in the scene. Depending on the underlying calculation models and their parameters the visualization can range from simple colors to real-world looking surfaces approximating real-life lighting behaviors, for example by using Physical Based Rendering 

(Image of a teapot with two different materials)


Textures are images used by Materials to help create realistic materials. They help to add details and real-life variations of materials over a surface. Those images can be created from scratch in dedicated applications or retrieved from real-life photographs. 

In many cases, it can be helpful to simulate e.g. heights or small details on a surface via textures to keep the overall performance of the visualization as high as possible. 

(Image of materials using additional textures for diverse looks)

End-User Constraints to Consider: 

System capabilities 

Since 3D visualization is executed on the customers’ device, (think cell phone or tablet) the performance of the system is critical to the experience. 

Although there have been huge improvements in consumer hardware (graphics cards) and platform capabilities (native and browser applications) over the last few years, there is still a very disconnected technology landscape out there 

Less capable systems prevent the usage of optimized functionalities. And if a device doesn’t support the amount of data necessary for the visualization, the visualization will not be complete or not showing anything at all. Therefore, experiences are typically designed to work well on the lowest common denominator. 

Download speed 

Since all necessary visual assets need to be transferred to the users’ device to get displayed by the visualization, the amount of Visual Assets, the internet connection speed and stability is affecting the experience as well, especially the initial loading time till the visualization is visible for the first time. The bigger the visual assets are used or the slower the connection is, the longer it takes to download the content and to start the experience.  

Rendering Performance 

Depart from the capabilities of the underlying system, the rendering performance depends on other criteria as well, like Visual Asset Weight and the resulting Visual Fidelity (Realism). 

Visual Asset Weight refers to the “complexity” of the Asset. The important performance measurement for 3D Models are the number of polygons those models are composed of. The higher the number of polygons, the slower the performance of that 3D model. Lightweight assets are 3D models with a low polygon count. 

Besides the individual weight, the actual number of different objects in the scene can be a very crucial factor as wellMany different objects with different materials typically relate in a higher number of Draw Calls on the graphics cardimpacting the rendering performance since more work needs to be done. 

For Texture, the weight defines the dimensions and the texel variety within the texture. For Materials the weight defines the complexity of the underlying shader, referring to the number of textures combined and the complexity of the underlying algorithms. 

Optimizing your visual asset creation is essential to a good end-user experiencePart 2: Optimizing Visual Asset Creatiowill be available tomorrow. In the meantime, why not check out our eBook Seeing is Believing: Visualize the Future of Manufacturing Sales  or check out our latest 3D visualization software video. 

2D and 3D Visualization Software, What’s the Difference?

2D vs 3D Visualization Software

Visualization has many different topics, recently we’ve covered Augmented Reality and Virtual Reality for manufacturers. Today we’re going to take a deep dive into 2D vs 3D visualization product configurator software. When talking about visualization, different types and their advantages and disadvantages, you can, in general, differentiate between 2D and 3D visualizations  

2D Visualization  

When referring to visualization as 2D, you are typically stating that the result of the visualization is a static two-dimensional image (width and height). The “2D” reference is not saying anything about what that result image is displaying. It could be a simple line drawing, a computer-generated image (CGI) showing a product in a three-dimensional perspective or real photography made with a camera.  

Very common examples of line drawings are technical drawings derived from CAD providing relevant construction and manufacturing data like all necessary parts and dimensions. They typically show a product from pre-defined viewpoints looking straight to the front, side and top with an orthographic projection of the product, so all relevant information is extractable and non-ambiguous.  

CAD drawings are often generated after the actual configuration process and provided together with the proposal and potentially the corresponding CAD for further verification and usage in subsequent processes. 


(Image of a technical CAD drawing) 

CGI 3D visualizations are typically showing products in a photorealistic and real-life looking way mimicking real-world photography. Those images are generated with the virtual equivalent to a real-world photo studio and therefore often referred to as virtual photography. Like in the real-world the product, in the form of 3D data, is placed in a “virtual” photo studio, defining background, lighting, and cameras to produce a single and specifically designed shot of the product.  

It is a static setup for a picture from one precisely pre-defined angle and distance. For a different viewpoint, typically many parts of the studio are rearranged, like the background or the lights. Production of those photorealistic images can take up to several hours for one picture depending on the desired fidelity and resolution. The result is often an image that is hardly distinguishable from a real photo and therefore perfectly suitable for design and aesthetical oriented products and presentations. 

(Image of CGI 3D visualization) 

Since everything in an image is static, the background, the lights, the viewpoint and of course the product and its configuration, every variation needs to get their own image. Depending on the product and its configuration complexity this approach can very quickly lead to thousands of individual images necessary to cover everything wanted. Quality assurance gets very cumbersome and time-consuming and changes of a few settings can easily lead to re-producing many pictures all over again.  

There techniques available to reduce the number of individual pictures by not producing complete product visualization but only parts of the products and assembling those part images at runtime, but those techniques have their own restrictions and problems making the whole system and delivery setup much more complicated. The flexibility at runtime is typically paid with many more pictures to produce up-front and to manage over the lifetime. 

Mercedes Configurator

(Images generated with a real-time compositing technique) 

CGI is not very suited to visualize products with high configuration complexity and many parametric variants. Additionally, since a single image only covers a certain view on the product, interactivity needs to be bought with even more individual images.  

Best use cases are either for simple, well-known products where it is possible to cover/showcase the few variants of the product from a few different viewpoints or for special key shots of any kind of products to highlight certain features or to present the product in an attractive and real-world looking way.   

(Image of a simple product with focus on design) 

3D Visualization

In contrast to 2D visualization, 3D visualization is referring to real-time and interactive 3D visualization. At first glance, the results can look quite similar, but the main difference is that the resulting visualization is produced in real-time in the moment of viewing it and not up-front and that it is possible to freely explore and interact with the created 3D world. Therefore, all necessary data and information for the visualization need to be transferred to the device displaying the visualization.  

That device needs the capabilities and functionalities to process those and render the resulting image several times per second to produce a smooth running and highlight interactive real-time visualization. This technique brings certain advantages compared to a 2D visualization but constraints as well with it.  

Since everything is rendered right in the moment of usage, the visualization is highly reactive and flexible. It is possible to view everything from every possible viewpoint and angle. It is possible to rotate, move and zoom individually for every user. And it is also possible to interact with the visualization in a natural way like dragging and dropping objects around and adjusting them as an inherent functionality of 3D real-time visualization. 

(Image of dragging objects in the 3D visualization) 

It is also unnecessary to pre-calculate and generate all possible variants and combinations possible which enables showing the full complexity and parametric variance of a product without pre-producing them. This enables a much more flexible and adaptive creation and maintenance process supporting the most complex products and their updates and changes over their lifetime.  

(Image of parametric product visualized with 3D real-time visualization) 

Virtual Fidelity 

Visual fidelity is in most cases not an issue anymore since modern graphic cards and hardware capabilities allow high visual fidelity in real-time for most use cases. And it is also possible to render technical drawing style visualizations with 3D real-time visualization as well, which means it is possible to completely mimic a 2D visualization with a 3D visualization. 

(Image of a real-time 3D visualization software with focus on high visual fidelity) 

Depending on where the 3D real-time visualization is running, on the client/user side or on a server as a streaming solution, specific requirements on hardware and internet connection of the displaying device need to be met to enable and support a smooth and adequate visual experience. This also adds additional constraints and requirements on the data being produced and later used for the 3D visualization software in contrast to a pre-rendered 2D visualization only sending over individual pre-rendered images to the displaying device.  

But the gotten flexibility and agility of the 3D real-time visualization compared to the static 2D visualization allows supporting high complex variant products, parametric configurations, and more engaging and immersive experience.  

What is CPQ? and How does 3D Visualization help CPQ?

Configure Price Quote (CPQ) software platforms help manufacturers use self-service, guided (and remoteselling to accurately configure complex products and services for prospective customers. CPQ solutions help manufacturers ensure correct pricing, deliver personalized and highly customized quotes, and massively accelerate the time it takes a salesperson to create a proposal using spreadsheets. Time-consuming back and forth approval sessions between the customer, the engineering team and the sales team are also minimized. 

Utilizing 3D visualization software enables your buyers to see the real-time virtual image of their products. Enabling them to see their products creates an emotional connection while also eliminating costly design errors, down to the smallest detail. Customers can also use Self-Service to build the products on their own time, adding to a multichannel approach for your manufacturing operation.

How can I use visualization remotely?

With the outbreak of COVID-19 sales teams across industries have been thrown into uncharted territories, manufacturing is no exception. Selling in-person is out of the question for the foreseeable future. Like many other businesses, your company must find new ways to succeed in the market while working from home.

The smallest details count when it comes to selling manufacturing products. It can be difficult during a demo to explain just how one small part can affect the entire setup of any particular product. That being said it is possible to provide the optimal solution and an accurate visual representation of the product using visual configuration.
With 3D visualization, it’s easier than ever to create photo-realistic visuals of customized products in realtime. Lack of product knowledge, misunderstandings, and different expectations cut into revenue, margin and customer experience.

Now that you’ve got a quick lesson on 2D and 3D visualization:

it’s time to learn more about how visualizations can change how you sell your manufacturing products. Check out some of our resources for a deeper look: 

Check out more of our topics in visualization:

Augmented Reality vs Virtual Reality for Manufacturers

Tacton Visualization Product Sheet 

[Expert Series] The Current State of 3D Product Configuration

Seeing is Believing: Envisioning the Future of Manufacturing Sales 

Or check out our video on visual configuration!

Augmented Reality vs Virtual Reality for Manufacturers

Augmented Reality vs Virtual Reality:

Virtual reality vs augmented reality are two terms that get compared a lot in modern manufacturing. But what are they? What’s the difference between the two? These are just a few questions that many ask about the current state of visualization, luckily for you, we’ve got the answers you need!  

Immersive experiences are becoming more and more common in modern visualization. It is possible to cluster the different technologies and approaches depending on the amount of virtual/digital content that is used for the visualization. 


(Image of all Extended Reality technologies) 

Extended Reality (XR) refers to all real and virtual world combinations and is used as an umbrella term for AR, MR, and VR.   

Virtual Reality for Manufacturers 

Virtual reality has quite a long history and describes a type of visualization that is completely digital and does not include anything directly captured from the real world anymore. On top of the content, the other important characteristic of this approach is that it is experienced by using special head-mounted devices (HMD or Headset) to look at the visualization.   

These headsets provide the true impressiveness of this approach. By completely changing reality and fully diving into 360° virtual reality. Users experience the digital world as “real”. It is possible to navigate and move in that digital world and experience everything as if it would real. 

(Image of a Virtual Reality installation) 

Virtual Reality itself is a spectrum of different variants  

From simple WebVR providing simple VR experiences in a web browser to fully immersive experiences including more senses than just vision, for example, audio.  

Several vendors and technologies are available and in development making the VR landscape a bit unclear. A wide range of stationery and mobile systems in different price segments are available.   

Stationary systems provide higher performance and more sensors to increase immersion but need cables to connect the headset with a computer and for power. Mobile devices are handier since the computer and the power source are integrated but are not suited for every purpose.  

Focus for Virtual Reality is the consumer market and especially the gaming industry. Besides this main area of focus, VR is mainly used in designing and engineering phases in manufacturing, for training and education, planning and simulation purposes.  

VR is also highlighted at tradeshows, and as digital showrooms for experiencing architectures and interiors where this technology enables users to experience their designed spaces. Especially in a sales discussion, VR can be a problem because of its occlusion of the user from everyone else it is likely to “lose” the customer in the actual experience, making the actual sales process minor matter.  

Virtual Reality is not an ad-hoc visualization. Special and relatively expensive hardware (VR headsets) are necessary, the environment in which the experience is used needs to be prepared and users need experience with the technology itself to use it properly and to enjoy it. Especially the isolation factor when using VR glasses is something to get used to and to consider when using virtual reality. In many situations it is crucial to directly communicate with others not part of the experience, have eye contact and interpret reactions and emotions.                             

Augmented Reality for Manufacturers 

In contrast to Virtual Reality, Augmented Reality is not completely digital, it is extending the real world with virtual content. By overlaying virtual objects on top of the image captured with a camera, the real world becomes extended.  

Every modern smartphone or tablet can execute augmented reality applications which make the technology much more accessible than the virtual reality which always requires additional and specific hardware and training. 

(Image of a principal tablet setup) 

On the other side, since the augmented reality visualization only takes place on the smartphone or tablet screen, the immersive effect is much less compared to wearing a full occluding VR headset.  

AR can be differentiated in Marker-based and Markerless 

Using a marker to define the spot where the virtual object will be placed has been the first AR variant and is therefore supported by older mobile devices. If the marker is captured by the camera, the virtual object is located at this position.   

Markerless AR is possible with modern mobile devices and automatically detect surfaces like the floor or tables and positions the virtual objects on these surfaces. It does not require any prior preparations (like providing and placing markers) and the virtual objects stay on its position even if the camera is not looking at this spot.   

Besides the impressive marketing aspects, operations and services like repair guidance are very common use cases for Augmented Reality. Additionally, due to is easy and fast accessibility, Augmented Reality is best to use for simple and straightforward product presentations and experiences for a broad audience.   

Another important benefit of Augmented Reality is the fact that the virtual object can be visualized in its desired destination. Design and aesthetic questions can be answered directly, and it is also possible to verify real-life dimensions. General spacing and layout questions can be answered immediately without providing any physical and costly product examples. 


(Images of different AR visualizations via Tructon) 

Now, AR is only reliably possible via dedicated mobile Apps. Another alternative is currently in development, enabling AR right from the Browser, called WebXR, without any specific app. This will make AR content standard, very similar to regular 3D content which is getting more popular lately by Google integrating and including 3D real-time visualization right in their search results and displaying it directly in the browser.  

Mixed Reality for Manufacturers 

Mixed Reality is the latest technology and extends Augmented Reality so that virtual content can recognize real-world objects allowing physical objects to interact with virtual ones. Changing or adjusting objects in the real world will have an influence on virtual objects as well. For example, moving an object will automatically move attached virtual objects as well or real-world objects are able to overly and occlude virtual ones to increase impressiveness and plausibility.   

MR is enabled by using a transparent headset which overlays the virtual objects over the real world. The most prominent representative for Mixed Reality is Microsoft’s HoloLens technology. Using a headset has the advantage compared to AR that the hands are free which makes MR especially attractive for use cases like training and service. Since it is a quite new technology, available hardware (like Microsoft HoloLens or MagicLeap) is still expensive and lacks expectations regarding performance. Nevertheless, this technology has great potential, especially for service when performance, power and Field-of-view problems are solved, and the standard has been established.  

Now that you’ve got a quick lesson on Augmented Reality vs Virtual Reality with a bonus of Mixed Reality, it’s time to learn more about how visualizations can change how you sell your manufacturing products. Check out some of our resources for a deeper look:   

Tacton Visualization Product Sheet 

Our Latest eBook:

Seeing is Believing: Envisioning the Future of Manufacturing Sales 


How to Demo Manufacturing products remotely

How to DEMO Manufacturing products remotely using 3D and AR (Augmented reality).

The coronavirus is transforming how we “get to work” – in all senses of the word. With many people being asked to work from home (#WFH), it’s hard to go online and not read tips on designing your home workspace, or even the top 5 tips to host a remote sales meeting.

Few professionals,however, seem to understand the challenges of B2B sales. Particularly, the challenges of selling complex manufacturing products. It’s not as if their sales process wasn’t already complicated enough, now with everyone working from home, it’s next to impossible to make progress on their sales process. Or maybe… you just don’t have the right tools.

Just because you can’t meet your customers in person, does not mean that you can’t demo your products. Here’s how.

Imagine sending your prospects a customized product quote, along with a bar code.
For this example, let’s pretend you sell elevators (watch the video below):

It’s important to note that this was not just a 3D/AR visualization of a STANDARD product. Rather, this is a virtual demo of a CONFIGURED product – customized to the exact specifications of the client.

AR demos are becoming more commonplace and they are being used in a wider range of products. On average, 65% of people are visual learners, and they can retain 4 times more information if it’s accompanied by visual aids.   

It looks simple, doesn’t it? Well, for our customers that have implemented Tacton Visual Configuration, the process is as easy as it looks. Let’s take a closer look.

It all starts with CPQ (Configure Price Quote). This is the underlying technology that guides the user through the configuration process with ease, ensuring that all components selected are compatible and viable. For configurable products (especially those with many variables that are highly complex), a CPQ is vital for ensuring the product meets the customer’s needs and that the configuration itself is error-free.

In this slightly longer version of the video, you can see what would happen if the customer is not satisfied with the product quoted. CPQ simplifies the configuration process to such an extent that even a customer can do it.



Tacton uses an AI-powered configuration engine, allowing configuration (including accurate price and realistic visualizations) to be carried out in real-time. This makes it possible for you to put together a complete quote during a sales meeting, or right after speaking to the customer. Once configured, you can send images and augmented reality (AR) demos of that exact product. This gives the customer an accurate preview of the product they are looking to buy.

The very same configuration quoted can be seamlessly transferred to the ERP systems or the PLM systems so that it is manufactured exactly as quoted. CPQ eliminated the back and forth between sales, production, and engineering.

So far, all this can be done remotely, without the need to travel or meet in person.

Do you think your organization can benefit from such solutions?

If you are interested in seeing a complete demo on how this quoting process would go, we recently hosted a 20min webinar that walks you through the entire visual configuration process in greater detail.

Would you like to try it for yourself?

We’ve created 2 fictional companies: Tructon, a Truck manufacturer; and Parker Lifts and elevator company. These are free for anyone to try out. It’s important to remember that these are “demos” and tacton provides the underlying technology. The looks and feel (UX) can be completely customized by the customer.

How to start using our AR app:

 1) Download the app here: AR app available only on IOS, if you have Android, you can still test the demos on the desktop and view the 3D versions, check out steps 2 and 3).

2) Go into one of our 2 demo environments at or

3) Configure your product and imagine how the products your company makes could be configured this way.

You can also see how some of our customers are using Visual Configurations here:

Tacton, the Only Choice for Manufacturing Visual Configuration

visual configuration

Visual Configuration may be new to many manufacturers, but at Tacton we’ve learned a lot from our experience working across industries. This industry expertise has placed us at the forefront of manufacturing visual configuration landscape for manufacturers. But like most buyers, you need a little convincing, here are just a few reasons why Tacton should be your only choice for Visual Configuration.  

Manufacturing Visualization Expertise 

Setting up and maintaining visual configurators has been a challenging proposition for many manufacturers. At Tacton we’ve changed how we interact with our customers by learning more about how they work and sell their products.  

For more than 20 years we’ve delivered impeccable value with visualization for manufacturing customersOver the last 15 years, we’ve created solutions for Visual Configuration. As pioneers in visualization, we have long created value for our customers when other companies weren’t thinking about visually representing their product portfolio.   

In our long history in the Visual Configuration domain, we’ve supported customers in many different industries. From Heavy Vehicles, to Medtech devices, just to name a few. Therefore, we develop a deep understanding of many industries, their needs, their constraints and visualization requirements. Our customers and success stories indicate this very well. 

In all those projects with different customers and different products, we’ve gained strong experiences in creating Visual Assets and combining those with a configuration system by creating a Visual Logic working as a translation between the two different worlds. We also have experience with numerous industry-standard 3D and 2D software helping us to provide expected results and consult and support on many different topics in the domain of visualization. 

The Smartest Solution 

Tacton’s Visual Configuration provides 3D real-time visualization and interactive configuration functionalities enabling selling the most complex products faster, more accurate and with confidence. 

Therefore, we developed a solid and smart way of creating and maintaining all that is necessary for a successful solution over time. 

We developed and still enhance and extend a tailored Creation & Maintenance Environment around the tasks of creating Visual Assets and connecting them with the configuration logic via a dedicated Visual Logic. This C&M Environment is specifically tailored to be used in the domain of configuration providing a unique and useful workspace for fast and reliable results. 

The clear separation of the configuration logic, the visualization logic and the Asset Creation allow separate responsibilities and independent workflows and preferences. This helps in achieving better and faster results. 

No 3rd party software necessary  

On the other side, everything is integrated into one offering without the need for integrating a 3rd party software from different vendors. Providing a seamless experience, with one common language and mindset and dedicated connection points to share information and data. 

The connection and communication between the configurator and the visualization are working bi-directional. In addition to sending configuration changes from the configurator to the visualization to be displayed, the visualization can send information back to the configurator as well. With this, it is possible to change options or positions in the visualization and send these changes back to the configurator for evaluation and final approval. 

Besides the Creation & Maintenance Environment, we also provide our own 3D real-time Rendering Engine providing all that is necessary to create exceptional experiences and allowing real visual configuration by utilizing concepts like Drag & Drop, displaying live measurements and annotations. 

Customer Focused 

The basis of our Visual Configuration engine has always been built on the success of our customers. With so many manufacturers turning to B2B methods of selling it’s important to visualize your product portfolio. From the biggest detail to the smallest your customers are more likely to purchase your product if they can visualize it. Not to mention, configuring on their own time with customer self-service can create an emotional connection that many manufacturers are missing.  

While all of this seems too good to be true, it’s not. We’ve got a proven track record of helping the world’s leading manufacturers visualize their products for an enhanced customer experience.  

The competition is fierce, but with manufacturing Visual Configuration, you can bring your product portfolio to life, right in front of your customer. It’s no longer enough to give product sheets. 

Are you ready to take your manufacturing operation to the next level? Get our Guide to visualization today: Seeing is Believing: Envisioning the Future of Manufacturing Sales. Start today by scheduling your demo with our product experts.  Or even try out one of our demos to Vertical Transportation Systems

Check out our visual configuration videos for an in-depth look!