This week’s author is Tacton’s Chief Growth Officer, Mikkel Drucker! Mikkel has been with Tacton since August 2018 and has transformed marketing by doubling the team and utilizing pure digital tactics. Before Tacton, Mikkel worked with global leaders such as Nokia, Telenor, TrustPilot and Atea.   According to Forrester purchases through sales reps declined from 46% to 42% since the start of the pandemic. These […]

Tacton Named a Visionary in the 2020 Gartner Magic Quadrant for Configure, Price and Quote Application Suites In today’s ever-shifting manufacturing industry, companies are in search of tools that enable them to build better, stronger, and optimized relationships with their customers. That’s why we couldn’t be happier to be named a “Visionary” for completeness of […]

What is eCommerce for manufacturers? Manufacturing is quickly changing, from typical in-person meetings with sales reps and engineers to an omnichannel online experience for customers. With so much change, highlighted by the ongoing pandemic shift to remote selling, manufacturers are looking for answers to questions they should have been asking years ago. How to provide […]

What is Customer Centricity for Manufacturers? Simply put, Customer Centricity for manufacturing is about putting the customer at the core of all your business and manufacturing processes.  In a Customer-centric organization, all business decisions are made with the customer’s interests in mind. This implies that customer-centric businesses structure their operations (including culture and philosophy) to […]

My name is Bo Gyldenvang, and I’m Tacton’s new Chief Executive Officer (CEO). I wanted to take this opportunity to introduce myself and share a little bit about why I joined Tacton at such an uncertain economic time.  An Unparalleled Opportunity   The manufacturing industry is quickly changing from in-person sales and engineering to a fully digital buying and selling experience. Tacton offered an opportunity I couldn’t pass up. A […]

Creating a complete and accurate proposal document with the customer in focus when you have a large or heavily configurable product portfolio can be a time-consuming process and manufacturers know this struggle far too well. Proposals are one critical part of closing deals with customers, so creating fast, accurate proposals can make all the difference between winning or losing a deal. That’s just one reason […]