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CPQ and the rationale behind irrational choices

The (ir)rationale of having more options in your CPQ When faced with choosing between different options, you might think that the choices you make and the answers you give are rational and not at all manipulated. But sometimes the question is half the answer. There’s a Swedish saying that goes like this: “As you ask, […]

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Understand the true value of your offering with intelligent CPQ

Your CPQ tool can provide you with invaluable data – making you understand the true value of your product, and how to match this to your customers’ needs. Read about CPQ analytics in this blog post.

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What a cookie-selling kid can teach us about guided selling in CPQ

Selling cookies and guided selling are more similar than you might think. This blog post shows how the same logic applies in both cases, teaching us a thing or two about how to seal the deal.

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Is it easy for your customers to do business with you? A quick guide to CPQ

Read our guest blogger Frank Sohn’s take on how a CPQ solution can make your company easier to do business with.

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The traveling salesman, Tacton CPQ and orienteering

What do complex configuration and orienteering have in common? Actually, more than you might think. Read on to discover how we applied the logic of Tacton’s complex configurator to solve a classic problem – the Traveling Salesman.

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Think globally, act locally. Tacton expands in DACH region

Good things come in threes. Tacton expands in the DACH region by new leadership, the acquisition of Ventacor and a successful integration of Lumo Graphics GmbH to Tacton Systems GmbH.

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