How many engineers does it take to change a light bulb? The old joke echoed in my head as I was attending the annual gathering of super-engineers and designers – SOLIDWORKS World 2015 in Phoenix, Arizona. This year there were 5500 attendees from all over the world, who watched presentations, participated in discussions and training […]

So – hottest for 2015 is to focus on the customer – 2015 is called “The Year of the Customer” by the experts. No matter what business you’re in, you need to listen to your customers and adapt to their needs. The competition is hard and business changes fast, our new digital landscape make our […]

Where do you begin? Whether you are in the very initial stages of research or already have a good idea what you are looking for in a solution and what you hope to accomplish…you are probably also thinking about what it actually takes to get a project like this underway and successfully implemented. There’s a […]

  Complexity management a great opportunity So – your products have thousands of parts and your customers all have unique requirements. Not one of the products rolling of your assembly line is identical. The rate of engineering changes is ever increasing. Lucky you! You sit on the biggest competitive potential of today. The tools, the […]

These last few days there have been some great debates. I’m onsite with a customer discussing the future. One of the key questions is about guided selling and how to approach it. Here’s a summary of a simple but yet effective three step approach. Three really difficult things with guided selling There are three things that […]

When it comes to problems there is a simple truth to addressing them. First you need to accept that there is a problem. Once you do that you can go ahead and find a solution. The same thing is true with product options. It’s a two-step process where the first thing is acceptance. You need […]