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Tacton is awarded as one of Sweden’s “Superföretag”

Not that we want to brag, but Tacton has been awarded as one of Sweden’s “Super Companies”. Or actually, who are we trying to fool? Of course we want to brag about it! The award, The Super companies (Superföretagen), is a cooperation between Bisnode and the Swedish business publication Veckans Affärer. All companies named Super companies are part […]

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What is a configurator?

One of the largest shifts during the 21st century is the constantly increasing demand for customized products. The modern B2B-customer wants to be able to pick and choose everything from the size of the windshield to the color of the stitches in the seats when buying a heavy vehicle. Or, the total amount of packaging […]

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Why President Obama always wears the same suit

  I found the quote in the Fast Company article about President Obama. He always wears the same type of suit. Let me tell you why. Every day is filled with decisions, both at work and in private life. These decisions make us exhausted and they lower our productivity. As the day passes, every decision seems […]

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Tacton wins the Hermes Export Prize 2014!

The Hermes Export Prize is awarded from the Swedish Fund for Export Development. The goal is to encourage Swedish businesses to increase their export efforts. This is accomplished by annually awarding grants intended to develop and strengthen Swedish exports. The biggest and most prestigious award is the Hermes Export Prize. The award has since 1981 been […]

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Helping your customer to make that all-important purchasing decision

Jeffrey Gitomer’s blog is quite new to me. It was recommended by a friend and one of the posts I found really got me thinking: The Shifting Relationship Between Marketing And Sales This particular post is actually written not by Jeffrey, but by guest blogger and contributor Jay Baer. Baer recently published the New York Times bestseller “Youtility” and […]

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What to ask and what not to ask?

It’s time to streamline your business using a CPQ-tool. You’ve decided where to start. You know what product you want to get ready for. You have decided who will provide the product info. Your product experts are at the ready. Now what happens? Sell by asking the right questions You need to decide on the right […]

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