SURVEY

Digital Manufacturing Accelerating in 2021

The state of digital manufacturing 2021 survey results

A digital revolution is well underway in manufacturing and has been accelerated by the COVID-19 Pandemic. This revolution is changing the way companies produce and sell products and services.

From internal operations to customer experience, manufacturers across industries are gearing up for change. Customization, from the customer buying experience to the factory floor, is essential for gaining a competitive advantage and long-term customer loyalty.

Learn more about the quickly changing landscape by downloading the full survey results!


    To help manufacturers keep up-to-date with these developments, we’ve released this report, focusing on how manufacturers are responding to smart manufacturing initiatives.

    COVID-19 has given credence to many of the trends manufacturers we’re heading towards before the pandemic. An online buying journey for customers, improved quote efficiency, and automation. Now that these challenges are clear, less face-to-face customer interaction, slow inefficient process, and lack of data it’s time to change how you work internally and interact with customers before it’s too late.

    Many of our respondents noted the next generation of manufacturing buyers, ones who will be accustom to a fully online buying journey, with little or no interaction with sales reps or engineers. As one respondent noted, “It is all about customer experience in our industry, we need to make it easy for the next generation of entrepreneurs. We need to create value together with our customers and partners.”

    About the Author

    Nick Thompson is the VP of Product Marketing at Tacton who creates interesting and actionable content that enables manufacturers to take the next step in digitalization.

    About Tacton

    Tacton enables Smart Commerce for manufacturing. Powered by Configure, Price, Quote (CPQ) software, Visualization and more Tacton helps manufacturers create a streamlined sales process while also providing your customers a new and exciting online buying journey.

    “Gartner recognizes Tacton as a ‘Visionary’ in the 2021 Gartner® Magic Quadrant™ for CPQ Application Suites based on its Ability to Execute and Completeness of Vision.”

    “Tacton is the most important sales tool we have. It’s easy, fast and we can’t work without it”

    Martin Björklund, Swisslog

    “For Husky’s digital transformation it’s key to use a “best of breed solution” Tacton is a key element in Husky’s sales process.”

    Steffen Bönecke,
    Husky