The future's bright with omnichannel sales

Manufacturers are following retailers into an omnichannel world. B2B buyers increasingly expect an experience that mirrors what they encounter as consumers. Are you ready to meet your customers where they are? Tacton’s intelligent Smart Commerce tools make sure your direct, reseller and online sales channels are always fully synchronized and supported.

One solution for all your channels

With Tacton, your sales channels are always in sync and you can seamlessly cooperate on, or move opportunities from one channel to another. Your partners, dealers and resellers won't need to adapt to a blueprint dictated by your sales process. Instead, Tacton Smart Commerce adapts to suit them. You stay in control of content, products and prices while your channel can get on with selling in the way that works best for them.

Put your customer in the drivers seat

All customers have different buying preferences, Some may wish to have a direct contact with your sales reps from day one, others will want to deal with a local reseller who speaks their language and understands their way of doing business. Or they may wish to self-serve well into the buying process. Tacton allows you to meet all your customers where they are.

The manufacturer with the best buying experience wins

Your website is a window to your products. Leave your customers amazed as they explore your products online and configure the version that matches their exact needs. With Tacton 3D Visual Configuration, your customers can see their product take shape as they move through the configuration. Tacton's tools show your products in the best possible light giving your customer a powerful message about your company and what you can deliver. Try Tacton's online buying experience for yourself.

Empower your entire sales channel

When you sell through different channels, you need to equip sales with an easy-to-use tool that offers a great user experience. Tacton CPQ makes it easy to position and sell even the most complex and highly configured products - for all your routes to market. Needs-based guided selling captures the customer's requirements, and automatically proposes the optimal product offering, taking into account any local requirements or regulations.

Capture interest and generate leads

Your online configurator is a powerful lead generation tool. When your customers engage with your product online, you're collecting valuable information about them, their needs and their buying preferences. Your sales team or resellers can easily pick up these leads and engage in a meaningful dialogue with the prospect. Tacton connects directly with the leading CRM solutions, offering a seamless experience for your reps.

Watch how Scania’s customers use Tacton to configure their own truck

Three companies. Three different sales channels


Kramp’s customers can place orders for hydraulic cylinders (MTO) and hoses (ATO) anytime via its webshop. Once a cylinder is configured and an order is placed in the webshop, a validated production drawing is available to manufacturing just 10 minutes later.

Reseller channel

Vencomatic is represented across the globe, selling mainly through an extensive dealer network. Product knowledge is captured in the system enabling the sales channel to sell more effectively.

Direct sales

Swisslog's direct sales reps can produce budget quotations for its highly complex stacker cranes without any involvement from product experts with Tacton CPQ.


Our truck cockpit configurator is a state-of-the-art solution that allows us to save a lot of time with engineering resources that were previously needed."

Marc Witte

MAN Truck & Bus SE

“For Husky’s digital transformation it’s key to use “best of breed solutions” that span across all businesses. Tacton is a key element in Husky’s sales process"

Steffen Bönecke

Director of Global Engineering and Operation Transformation

It’s always a challenge when you’re trying to roll out a new system. But the minute people started using Tacton, they could see the benefits and how it made life so much easier.

Marcel Goetzelmann

IT Application Consultant, Bürkert

The lion’s share of our sales comes from standard products, but it’s often our ability to offer customized solutions that wins us new business.

Mats Toftebrant


Tacton is the most important sales tool we have. It is easy, fast and we can’t work without it!

Martin Björklund

Sales tools responsible, Swisslog

Tacton was the only solution we found that makes it possible to approach a configuration from different angles. Regardless of the customer’s starting point, the software always calculates the best solution by working with constraints on business rules instead of running down a decision tree.

Koen Boot

CIO, Vencomatic

I know many companies hesitate to introduce a configurator because they think – our products cannot be structured or streamlined in a good way or, our combinations are too complicated. We also heard these comments in our company. There were people who said it wouldn’t be possible, but it was. The configurator helped us overcome those concerns and even convinced the “experts” sitting on the product knowledge.

Dr Klos

General Manager, Yaskawa Europe Robotics Division

We quickly understood that a sequential, rule-based configurator would never meet our needs. We didn’t want to have to answer the same question over and over. We wanted to define a customer’s requirement and for that requirement to filter through to all areas it affected automatically. We also wanted to be able to start at any point in the configuration – if you don’t have an answer to a particular question, it doesn’t matter – the configurator should do the thinking for you. And that is exactly what Tacton provided us with.

Sicco Saft

Business Analyst, Meyn

The beauty of the Tacton Configurator is that it will guide the sales rep through the sale and get the configuration of the product and quotation correct each time. It now takes us only five minutes to generate a complete budget offer including pricing. This saves us tremendous amounts of time and money.

Jan Nilsson

Senior Engineer CRM Process & IT Development, Siemens

In the water treatment industry, lead-time is often more important than price. With the combined SolidWorks and TactonWorks solution, once our proposal is accepted, design goes through engineering in just a few days, then out to fabrication. This type of automation has been a key factor in our business growth.

Brian Bartholomew

Senior Project Engineer, ClearStream Environmental

“In the past, we did everything to the customer’s wishes. Today, the customer still has this perception, but we are in fact supplying a configured product based on carefully identified and standardized building blocks. This makes us faster and helps keep our stock levels down. It also ensures that products are already validated from a design and manufacturing point of view before an order is placed.”

Marcel Walvoort

Manager Product Configurator, Kramp


Would you like to know more about how Tacton empowers omnichannel sales?