The future's bright, the future's omni

Manufacturers are following retailers into an omnichannel world. B2B buyers increasingly expect an experience that mirrors what they encounter as consumers. Are you ready to meet your customers where they are? Tacton’s intelligent CPQ tools make sure your direct, reseller and online sales channels are always fully synchronised and supported.

One CPQ solution for all your channels

With Tacton, your sales channels are always in sync and you can seamlessly cooperate on, or move opportunities from one channel to another. Your partners, dealers and resellers won't need to adapt to a blueprint dictated by your sales process. Instead, Tacton CPQ adapts to suit them. You stay in control of content, products and prices while your channel can get on with selling in the way that works best for them.

Put your customer in the driving seat

All customers have different buying preferences, Some may wish to have a direct contact with your sales reps from day one, others will want to deal with a local reseller who speaks their language and understands their way of doing business. Or they may wish to self-serve well into the buying process. Tacton allows you to meet all your customers where they are.

The manufacturer with the best buying experience wins

Your website is a window to your products. Leave your customers amazed as they explore your products online and configure the version that matches their exact needs. With Tacton 3D Visual Configuration, your customers can see their product take shape as they move through the configuration. Tacton's tools show your products in the best possible light giving your customer a powerful message about your company and what you can deliver. Try Tacton's online buying experience for yourself.

Empower your entire sales channel

When you sell through different channels, you need to equip sales with an easy-to-use tool that offers a great user experience. Tacton CPQ makes it easy to position and sell even the most complex and highly configured products - for all your routes to market. Needs-based guided selling captures the customer's requirements, and automatically proposes the optimal product offering, taking into account any local requirements or regulations.

Capture interest and generate leads

Your online configurator is a powerful lead generation tool. When your customers engage with your product online, you're collecting valuable information about them, their needs and their buying preferences. Your sales team or resellers can easily pick up these leads and engage in a meaningful dialogue with the prospect. Tacton connects directly with the leading CRM solutions, offering a seamless experience for your reps.

Watch how Scania’s customers use Tacton to configure their own truck

Three companies. Three different sales channels

E-commerce

Kramp’s customers can place orders for hydraulic cylinders (MTO) and hoses (ATO) 24 hours a day, 7 days a week via its webshop. Once a cylinder is configured and an order is placed in the webshop, a validated production drawing is available to manufacturing just 10 minutes later.

Reseller channel

Vencomatic is represented across the globe, selling mainly through an extensive dealer network. Product knowledge is captured in the system enabling the sales channel to sell more effectively.

Direct sales

Swisslog's direct sales reps can produce budget quotations for its highly complex stacker cranes without any involvement from product experts with Tacton CPQ.

CUSTOMER STORIES

The lion’s share of our sales comes from standard products, but it’s often our ability to offer customized solutions that wins us new business.
Mats Toftebrant

CIO, ELDON

Tacton is the most important sales tool we have. It is easy, fast and we can’t work without it!
Martin Björklund

Sales tools responsible, Swisslog

Tacton was the only solution we found that makes it possible to approach a configuration from different angles. Regardless of the customer’s starting point, the
Koen Boot

CIO, Vencomatic

I know many companies hesitate to introduce a configurator because they think – our products cannot be structured or streamlined in a good way or,
Dr Klos

General Manager, Yaskawa Europe Robotics Division

We quickly understood that a sequential, rule-based configurator would never meet our needs. We didn’t want to have to answer the same question over and
Sicco Saft

Business Analyst, Meyn

The beauty of the Tacton Configurator is that it will guide the sales rep through the sale and get the configuration of the product and
Jan Nilsson

Senior Engineer CRM Process & IT Development, Siemens

In the water treatment industry, lead-time is often more important than price. With the combined SolidWorks and TactonWorks solution, once our proposal is accepted, design
Brian Bartholomew

Senior Project Engineer, ClearStream Environmental

“In the past, we did everything to the customer’s wishes. Today, the customer still has this perception, but we are in fact supplying a configured
Marcel Walvoort

Manager Product Configurator, Kramp

Resources

Would you like to know more about how Tacton empowers omnichannel sales?