Resources by industry: Heavy Vehicles

The CPQ Guide for Heavy Vehicle Manufacturers

cpq guide for heavy vehicles

Has your automotive or heavy vehicle manufacturing operation struggled keeping up with today’s highly customizable quotes and orders from customers? If the answer is yes, it’s time to consider options such as Tacton CPQ software for the automotive industry. Utilizing CPQ it’s easier than ever to quickly customize, visualize and produce the unique configurations your customers want, and fast Our CPQ guide for heavy vehicles can be your first step in digital transformation.

What’s in the CPQ Guide for Heavy Vehicles?

  • Learn how CPQ can help automotive manufacturers use guided selling to make their newest sales team member sell faster than ever.
  • Use Visual Configuration to cut down on costly mistakes and misconfigurations.
  • Your sales and partner teams have struggled with Total Cost of Ownership (TCO) when selling.
  • And much more!

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Tacton Visual Configuration at Mercedes-Benz Trucks

Visual Configuration is being used by some of the leading manufacturers of Automotive and Heavy vehicle companies across the globe. Visual Configuration at Mercedes-Benz is setting them apart from their competition by giving them a way to sell faster while also engaging and empowering customers to visualize their products.

Go to the Mercedes-Benz website and give Tacton Visual Configuration a test drive!


The Challenge

Finland-based VAK Oy specializes in developing heavy transportation equipment. VAK’s products appear to be similar, but they are typically customized for each customer, so both design and the need for components in the products are always changing.

VAK’s assemblies can include up to almost 1,000 individual parts, and matching them to ensure that they fit together is virtually impossible without using CAD.

The Solution

VAK automated routine design tasks using Tacton Design Automation integrated with SolidWorks. This brought significant time savings, far fewer design errors, and the 3D design made it possible to integrate and modularize VAK’s products.

Additionally, 3D modeling with SolidWorks enabled VAK to assess the functionality of new products already in the design phase. VAK will next start using Tacton Design Automation in the sales process to support calculations for customer bids.

About Vak Oy

“Tacton Design Automation minimized construction errors and helped modularizing products, enabling last-minute changes based on customer’s demands when necessary.”

VAK Oy is one of the largest transport equipment manufacturers in the Nordics. It is a full-service company that also offers maintenance and rental service. Part of the company is also a rental service company VAK Vuokrapalvelut Oy and Swedish sales company VAK Sverige AB.

The Results

  • Design time was reduced significantly because all the parts are ready-made
    Design Automation minimized construction errors and helped modularizing products
  • Reduced design errors
  • After-sales and spare parts business became much easier

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The Challenge

With some 40,000 customers, over 500,000 products – many with tight margins – commercial and operational scalability is of critical importance. Over the past ten years, Kramp has moved purposefully towards an eCommerce model, and today the company receives a vast majority of orders directly via their webshop. The company processes an average of 70,000 line items per day, increasing to 120,000 in the agricultural high season.

The reliance on engineering input to validate product design, manufacturability, and pricing as well as the knowledge gap between customers, sales reps, and product experts, was hampering Kramp in its effort to grow and expand into new markets. This challenge made Kramp consider new solutions to deal with their expanding business.

The Solution

Following a comprehensive evaluation process, the team identified Tacton and SolidWorks as the key suppliers for the solution. The implementation was not without its challenges though. Before moving away from the manual ordering process, in favor of a fully automated CPQ process with built-in design automation, a new modeling approach for the products had to be put in place.

Today Kramp’s customers can place orders for hydraulic cylinders (MTO) and hoses (ATO) 24 hours a day, 7 days a week. Once a cylinder is configured and an order is placed in the webshop, a validated production drawing is available to manufacturing just 10 minutes later.

About Kramp

“Our goal was to make the customer feel as if they were getting a custom product, but the experience is as easy as buying a standard product from the web shop.”

Marcel Walvoort, Manager Product Configurator

Today Kramp is one of the largest wholesalers into the agricultural sector in Europe, with 3,200 employees and branches in 24 countries.

The Results

  • 35% growth in new customer numbers
  • 40% growth in order lines for their hydraulic cylinders business.
  • Validated product drawings in minutes
  • Expanded Kramp’s eCommerce business

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