Seeing is believing – and understanding

It's never been easier to sell complex product variants when you've got 3D product visualization.

Configure directly in the visualization of the product via drag-and-drop. With visual configuration, your customers can interact with the product and see with their own eyes how their product is taking shape as they move through the configuration.

Equipped with up-to-date, validated data along with a powerful 3D product visualization, you build a better understanding of your product portfolio for customers as well as your own sales reps. Plus, you will inspire and reassure customers that what they see is what they'll get

Instant insight – lasting sales

Visual Configuration is like the next best thing to virtual reality goggles. It creates immediate insight for your customer into your offering. And it offers a smart way for your sales reps to show off all your product options with less talk and more action as they deliver a memorable, hands-on 3D user experience.

Customers can help choose the specifications and appearance of their final product based on validated product data, adjust their choices and place the product image in realistic scenes, all at the customer point of contact. Giving them a hands-on experience with 3D product visualization makes it more likely that they'll make a purchase.

A standard tool that operates seamlessly inside CPQ

Visual Configuration comes prepackaged with Tacton CPQ. So, unlike 3D visualization software from many other vendors, it doesn't require expensive, time-consuming implementation projects. Your company can get up and running easily, gain full control over the configuration visualization and administrate the tool in-house.

It's simple to connect the visualization with the CPQ system and create the visual logic. By using docking points, you can easily position components that have multiple positions and create the visual logic.


Tacton Visual Configuration

3D Visualization for Tacton CPQ

  • Full interactivity
  • Drag-and-drop
  • Viewpoints
  • Annotations
  • Advanced surface visualization
  • Light and shadows
  • Environments
  • Highlighting
  • Image compositing
On request
  • Self-administration
  • Docking points
  • Plugin-free
  • Multiple platforms
  • Multiple devices
  • Native iOS support
  • Augmented & Virtual Reality
On request
  • Dynamic loading and caching
  • Instantiation
  • Images
  • Drawings
  • Product support
  • Product maintenance


"Tacton Smart Commerce will allow us to better serve our customers by shortening the time to value and continue our strategy of helping our customers stand-out with sustainable packaging solutions.”

Anders Top Haustrup


Our truck cockpit configurator is a state-of-the-art solution that allows us to save a lot of time with engineering resources that were previously needed."

Marc Witte

MAN Truck & Bus SE

“For Husky’s digital transformation it’s key to use “best of breed solutions” that span across all businesses. Tacton is a key element in Husky’s sales process"

Steffen Bönecke

Director of Global Engineering and Operation Transformation

It’s always a challenge when you’re trying to roll out a new system. But the minute people started using Tacton, they could see the benefits and how it made life so much easier.

Marcel Goetzelmann

IT Application Consultant, Bürkert

The lion’s share of our sales comes from standard products, but it’s often our ability to offer customized solutions that wins us new business.

Mats Toftebrant


Tacton is the most important sales tool we have. It is easy, fast and we can’t work without it!

Martin Björklund

Sales tools responsible, Swisslog

Tacton was the only solution we found that makes it possible to approach a configuration from different angles. Regardless of the customer’s starting point, the software always calculates the best solution by working with constraints on business rules instead of running down a decision tree.

Koen Boot

CIO, Vencomatic

I know many companies hesitate to introduce a configurator because they think – our products cannot be structured or streamlined in a good way or, our combinations are too complicated. We also heard these comments in our company. There were people who said it wouldn’t be possible, but it was. The configurator helped us overcome those concerns and even convinced the “experts” sitting on the product knowledge.

Dr Klos

General Manager, Yaskawa Europe Robotics Division

We quickly understood that a sequential, rule-based configurator would never meet our needs. We didn’t want to have to answer the same question over and over. We wanted to define a customer’s requirement and for that requirement to filter through to all areas it affected automatically. We also wanted to be able to start at any point in the configuration – if you don’t have an answer to a particular question, it doesn’t matter – the configurator should do the thinking for you. And that is exactly what Tacton provided us with.

Sicco Saft

Business Analyst, Meyn

The beauty of the Tacton Configurator is that it will guide the sales rep through the sale and get the configuration of the product and quotation correct each time. It now takes us only five minutes to generate a complete budget offer including pricing. This saves us tremendous amounts of time and money.

Jan Nilsson

Senior Engineer CRM Process & IT Development, Siemens

In the water treatment industry, lead-time is often more important than price. With the combined SolidWorks and TactonWorks solution, once our proposal is accepted, design goes through engineering in just a few days, then out to fabrication. This type of automation has been a key factor in our business growth.

Brian Bartholomew

Senior Project Engineer, ClearStream Environmental

“In the past, we did everything to the customer’s wishes. Today, the customer still has this perception, but we are in fact supplying a configured product based on carefully identified and standardized building blocks. This makes us faster and helps keep our stock levels down. It also ensures that products are already validated from a design and manufacturing point of view before an order is placed.”

Marcel Walvoort

Manager Product Configurator, Kramp


Learn more about 3D Visualization