Connect the dots with us at this year’s TactonDay where the focus will be Smart Industry/Industry 4.0, the digital transformation happening right now and how manufacturers can compete on value rather than price by connecting their customer, product, and factory.

Case Studies

Get inspired and learn from our customers’ CPQ journeys!

Analyst Sessions

What is happening with digitalization and what does the future hold? find out from our analyst expert and partner keynote sessions!

Deep Dives

Get tips, tricks and valuable insights from our subject matter experts in our appreciated breakout sessions!


Get the opportunity to discuss and network with your peers from the manufacturing industry!

What to expect from

Tacton Day ’18?

Let's meet

TactonDay is the perfect time to connect with us at Tacton!

Please fill out the form to the right if there is someone special you’d like to meet or a specific topic you’d like to discuss and we will make it happen!


The agenda is subject to change

Wednesday, 24 October 2018

8:00 - 8:30 Registration and coffee
8.30 - 9:00 Conference opening Frederic Laziou, CEO & Petra Lindgren, Facilitator
9:00 - 9:45 Smart, connected products and operations – the benefits and how to make it happen Kent Eriksson, PTC
9:45 - 10:15 Partner Keynote: Salesforce
10:15 - 10:45 Coffee Break
10:45 - 11:30 Capturing value at scale from Industry 4.0 – Moving beyond pilot purgatory Dr. Bernhard Mühlreiter, Associate Partner McKinsey & Company
11:30-12:15 The power of guidance and pre-planning – the golden nugget of industrial digitization;
Why rules configuration is becoming a critical business capability and industrial firms continuously fail to realize its importance and complexity
Pelle Magnusson, Director Industry X.0 Nordic Lead Accenture
12:15 - 1:15 Lunch
1:15 - 1:30 Interview with TUA Chairman Karina Rydberg Karina Rydberg & Petra Lindgren
1:30 - 2:15 Customer case, FL Smidth:
Everything can be configured-
Moving from an ETO to CTO company through Tacton CPQ
Morten Hugo Bennick, Product Configuration Manager, FLSmidth A/S
2:15 - 2:45 Coffee break and transition to breakout sessions
2:45 - 3:30 Breakout sessions
3:45 - 4:30 Breakout sessions
4:30 - 5:00 Tacton User Associtaion Annual Meeting (Members of Tacton User Association only)
5:00 - Mingle, food and drinks at Stockholm CCC

Thursday, 25 October 2018

9:00 - 9:15 am Recap from Wednesday Petra Lindgren, Facilitator
9:15-9:45 Transform or die – Digital Transformation is not optional anymore Ola Reppling, Director Business Development Microsoft
9:45 - 10:15 Coffee break
10:15 - 11:15 Tacton Product News Nils Olsson, Chief Portfolio Officer Tacton Systems
11:15 - 12:00 Customer Case, Wärtsilä-
Time-to-volume is critical in a diverse market – Accelerate with smarter CPQ
Jan-Anders Backlund, Senior Development Manager, Energy Solutions Wärtsilä
12:00 -1:00 Lunch and mingle
1:00 - 1:45 Breakout sessions
2:00 - 2:45 Breakout sessions
2:45 - 3:15 Coffee break
3:15 - 4:00 Customer Case, Wilo -
Digital Transformation - how Digitalisation supports a strategic company approach
Jan Radzey, Senior Vice President Corporate Strategy & Marketing at Wilo
4:00 - 4:30 Conference closing Frederic Laziou, CEO Tacton Systems

Breakout Sessions

Wednesday Level up your Tacton modeling skillsFor: People working with Tacton Administration
Learn how to model in such a way that the Tacton configuration engine performs at its best. Presenting guidelines and best practices on how to create performance efficient Tacton models.
Erik Ruda
Solution Architecht, Tacton
Wednesday 10 clear cases where digitization improve your bottom line Nils Olsson
Chief Portfolio Officer, Tacton
Wednesday & Thursday Explore the Tacton Eco System
Wednesday Sponsor Breakout: Salesforce
Sponsor Breakout: Microsoft Marcus Gullberg, Microsoft
Nils Olsson, Tacton
Wednesday Next Generation of Product Modeling in Tacton Administration Staffan Bengtsson
Senior Product Manager, Tacton
Wednesday & Thursday Learn more about the Tacton User Association the Tacton User Association Board
Wednesday & Thursday CPQ – Implementation Success Factors Anders Ingestedt
Director Service Sales, Tacton
Wednesday & Thursday Tacton Design Automation Mathias Storm
Product Manager, Tacton
Wednesday & Thursday End-to-End Sales Process with Tacton CPQ and VR Thomas Kaufmann
Senior Consultant, Engineering & Product Excellence, Capgemini
Wednesday & Thursday Solving Puzzles with Tacton Studio Jean-Noel Monette
Software Developer, Tacton
Wednesday Tacton CPQ Guided Selling with Mixed Reality Experience REEI: Krithika Vijayshankar, Tacton CPQ solutions Bhuvan Shetty, Senior Manager, Enterprise IT Robert Bosch Engineering & Business Solutions Pvt. Ltd
Thursday Guided Selling with Tacton CPQ in Microsoft Dynamics 365 CRM "Krithika Vijayshankar, Senior Delivery Manager- Tacton CPQ solutions Bhuvan Shetty, Senior Manager, Enterprise IT Robert Bosch Engineering & Business Solutions Pvt. Ltd"


Kent Eriksson

Senior Advisor, PTC

Kent Eriksson is a senior advisor helping PTC customers and partners identify and evaluate IoT and digital transformation related business opportunities, develop roadmaps, and advise on how to optimize business models and correlated processes.

Mr. Eriksson has also worked at McKinsey’s Operations Practice as an expert in product development.


Dr. Bernhard Mühlreiter

Associate Partner McKinsey & Company, Inc.

Bernhard Mühlreiter is Associate Partner at McKinsey. He has more than 12 years of experience in helping industrial clients managing disruption and digitizing at scale. He is global expert on Digital Twin, Automation, and IoT technologies


Pelle Magnusson

Director - Industry X.0 Nordic Lead, Accenture

Pelle facilitates and enables the digital transformation of Accenture’s industry clients. This is done using technologies to transform core operations, worker and customer experiences and business models, helping achieve new levels of efficiencies in R&D, engineering, production, manufacturing and business support through integrating systems, processes, sensors and new intelligence, as well as unlocking new business models and revenue streams by smart, connected products, services and plants that are enabled by new ecosystems.


Morten Hugo Bennick

Product Configuration Manager, FLSmidth A/S

Morten Hugo Bennick is Product Configuration Manager at FLSmidth A/S. For the last 18 years Mr. Bennick has been working with development and implementation of product configuration in constraint based rules systems.

With experience from implementing more than 200 product models, often optimized for modularization, ranging from very simple to highly advanced models with multiply integrations to engineering tools and suppliers Mr. Bennick motto is: “Anything can be configured”


Jan Radzey

Senior Vice President Corporate Strategy & Marketing, Wilo

Jan Radzey, Senior Vice President Corporate Strategy & Marketing, age 38, started working for Wilo in 2000 as a Bachelor of Arts Student. After his studies, he started his career at Wilo covering various fields on both the product side in the market segments and on the sales side in Group Customer Excellence. In 2016, he took over the responsibility of the strategic part in the company, leading Corporate Strategy & Marketing.


Ola Reppling

Director Business Development, Microsoft

Ola Reppling once had a real job in manufacturing but has spent most of his career as a consultant helping global manufacturing companies optimize their value chain. As a Director of Business Development for Microsoft, he continues to support global manufacturing companies in their effort to become more competitive through digital transformation. The difference is that he now works for the company that provides the platform and tools that enable full digital transformation.

Ola has an M.Sc. in IT and M.Sc. in Business and before joining Microsoft he was with Telia, PwC, Capacent, Atlas Copco and McKinsey & Co.


Jan-Anders Backlund

Senior Development Manager, Wärtsilä Energy Solutions

Jan-Anders Backlund is a Senior Development Manager at Wärtsilä. For the last 18 years, Jan-Anders has worked with Wärtsilä Energy Solutions; the first 9 years as consultant and the past 9 years as a Wärtsilä employee. He has worked in several areas such as project documentation, project delivery and for the past 7 years in Sales Development. He and his team develop tools that help front-end sales and back-office sales to ease and speed up their daily work. The team’s motto is: get rid of excel.

Meet the experts

Stockholm CCC


Norra Latin
Drottninggatan 71B
111 23 Stockholm

Thank you to our sponsors!

Need a Place to Stay?

Elite Eden Park Hotel

Sturegatan 22
114 36 Stockholm

Phone: +46 08 4000 04 66

For a special TactonDay ’18 rate, call or email the hotel with
booking code:  4836635

(the room can be canceled at no cost up until 2 weeks before the event)

Email to book

Elite Hotel Adlon

Vasagatan 42
111 20 Stockholm

Phone: +46 08 4000 04 66

For a special TactonDay ’18 rate, call or email the hotel
Booking code:  4837098

(the room can be canceled at no cost up until 2 weeks before the event)

Email to book