Connect the dots with us at this year’s TactonDay where the focus will be Smart Industry/Industry 4.0, the digital transformation happening right now and how manufacturers can compete on value rather than price by connecting their customer, product, and factory.

Case Studies

Get inspired and learn from our customers’ CPQ journeys!

Analyst Sessions

What is happening with digitalization and what does the future hold? find out from our analyst expert and partner keynote sessions!

Deep Dives

Get tips, tricks and valuable insights from our subject matter experts in our appreciated breakout sessions!


Get the opportunity to discuss and network with your peers from the manufacturing industry!

What to expect from

Tacton Day ’18?

Let's meet

TactonDay is the perfect time to connect with us at Tacton!

Please fill out the form to the right if there is someone special you’d like to meet or a specific topic you’d like to discuss and we will make it happen!


Wednesday, 24 October 2018

8:00 - 8:30 Registration and coffee
8.30 - 9:00 Conference opening Frederic Laziou, CEO & Petra Lindgren, Facilitator
9:00 - 9:45 Smart, connected products and operations – the benefits and how to make it happen Kent Eriksson
Senior Advisor
9:45 - 10:15 Customer Centricity in the Digital Age Baman Motivala
Area Vice President Nordics
10:15 - 10:45 Coffee Break
10:45 - 11:30 Capturing value at scale from Industry 4.0 – Moving beyond pilot purgatory Dr. Bernhard Mühlreiter
Associate Partner
McKinsey & Company
11:30-12:15 Tacton Product News Nils Olsson
Chief Portfolio Officer
12:15 - 1:15 Lunch
1:15 - 1:30 Interview with TUA Chairman Karina Rydberg Karina Rydberg & Petra Lindgren
1:30 - 2:15 Customer case: FL Smidth
Everything can be configured-
Moving from an ETO to CTO company through Tacton CPQ
Morten Hugo Bennick
Product Configuration Manager
FLSmidth A/S
2:15 - 2:45 Coffee break and transition to breakout sessions
2:45 - 3:30 Breakout sessions Block 1
3:45 - 4:30 Breakout sessions Block 2
4:30 - 5:00 Tacton User Associtaion Annual Meeting (Members of Tacton User Association only)
5:00 - Mingle, food and drinks at Stockholm CCC

Thursday, 25 October 2018

9:00 - 9:15 Recap from Wednesday Petra Lindgren, Facilitator
9:15 - 9:45 Transform or die
– Digital Transformation is not optional anymore
Ola Reppling
Director Business Development
9:45 - 10:15 Coffee break
10:15 - 11:15 The power of guidance and pre-planning – the golden nugget of industrial digitization;
Why rules configuration is becoming a critical business capability and industrial firms continuously fail to realize its importance and complexity
Pelle Magnusson
Director Industry X.0 Nordic Lead
11:15 - 12:00 Customer Case: Wärtsilä
Time-to-volume is critical in a diverse market – Accelerate with smarter CPQ
Jan-Anders Backlund
Senior Development Manage Energy Solutions
12:00 -1:00 Lunch and mingle
1:00 - 1:45 Breakout sessions Block 3
2:00 - 2:45 Breakout sessions Block 4
2:45 - 3:15 Coffee break
3:15 - 4:00 Customer Case: Wilo
Digital Transformation - how Digitization supports a strategic company approach
Jan Radzey
Senior Vice President
Corporate Strategy & Marketing
4:00 - 4:30 Conference closing Frederic Laziou
Wednesday Level up your Tacton modeling skills

For: People working with Tacton Administration

Learn how to model in such a way that the Tacton configuration engine performs at its best. Presenting guidelines and best practices on how to create performance efficient Tacton models.
Erik Ruda
Solution Architecht
Wednesday & Thursday Explore the Tacton Eco System

For: Anyone planning a CPQ project

Tacton Partner & Alliance team presents how Tacton works with partners. We will present different kind of partners, how partners can increase the value of the Tacton investment, how Tacton support partners and different approaches for CPQ and Design Automation.
Åke Javelind, VP Partner Success
Pawel Dabrowski, VP Channel Sales and Design Automation
Wednesday 10 clear cases where digitization improve your bottom line

Digitalization is one the top priorities in most companies, yet many admit that it’s not clear what it actually means. Learn how digitalization can drive better customer engagement, increased revenue and optimized cost. We will be looking at and discussing 10 areas of digitalization that produce tangible value for the manufacturing industry.
Nils Olsson
Chief Portfolio Officer
Wednesday Connecting Configurations to eCommerce and Customer Insight

See how companies, from global to local, easily connect their product configurations, to CRM, to eCommerce, and analytics. Salesforce customers are leveraging the 4th Industrial Revolution tools of automation and AI.
Mark Schmidt & Per Fredriksson
Thursday Welcome to the future. Why do you want to run your applications in the Microsoft Cloud?

In this session you will learn how Microsoft Cloud enhance different product offerings such as Tacton CPQ and how it shortens time to innovation, global roll-out and offers a higher security. We will also look at best practices from customers such as Sandvik.
Marcus Gullberg
Director of Business Development
Wednesday Next Generation of Product Modeling in Tacton Administration

For: People working with Tacton Administration

The core of Tacton, product modeling, has a new browser based editor directly inside Tacton Administration. Explore the new concepts and features (and differences from TCstudio) in this exciting session.
Staffan Bengtsson
Senior Product Manager
Wednesday & Thursday Learn more about the Tacton User Association

The Tacton User Association board will walk you through what Tacton User Association is, why you should become a member, and how you go about to become a member.
Tacton User Association Board
Wednesday & Thursday Get CPQ Happy - Success Factors and Pitfalls

For: Companies that have recently or not yet started their CPQ journey

How to avoid some common pitfalls and prepare properly for an implementation. Learnings from recent succesful Tacton projects.
Anders Ingestedt, Director Service Sales
Magnus Lindberg, Director Professional Services
Wednesday & Thursday Tacton Design Automation

For: anyone interested in Design Automation

The first look at our new cloud-based Design Automation tool for configuring and collaborating in engineering. Latest news in our CAD integrations (SOLIDWORKS, Inventor, and Creo).
Mathias Storm
Product Manager
Wednesday & Thursday Tacton Visual Configuration

For: Anyone interested in extending CPQ with 3D Visualization and AR

Learn why and how to use 3D Visualization in combination with Tacton CPQ. Latest news on Tacton Visualization functionalities including Augmented Reality (AR).
Marco Lang
Senior Product Manager
Wednesday & Thursday End-to-End Sales Process with Tacton CPQ and VR

For: Anyone interested in CPQ with VR

Capgemini created a demonstrator together with Tacton and 3DExcite showing the customer journey of an End-to-End Sales Process integrating Tacton’s CPQ solution into a customer’s VR car configurator. The goal is to present the demonstrator and give an outlook on possible use cases.
Thomas Kaufmann
Senior Consultant, Engineering & Product Excellence
Thursday Solving Puzzles with Tacton Studio

For: Tacton Studio Nerds

Do you know why EASIER+FASTER=TACTON? Do you wonder who killed Aunt Agatha? In this light-hearted session, we will showcase how to model and solve a few puzzles and riddles using the Tacton Configurator and TCstudio.
Jean-Noel Monette
Software Developer
Wednesday Tacton CPQ Guided Selling with Mixed Reality Experience

Shape the future of Sales automation with benefits of Mixed Reality. Bosch presents you with an experience of Tacton CPQ Guided Selling using Microsoft HoloLens and demonstrate how enhancing customer experience drives sales & productivity.
Krithika Vijayshankar
Senior Delivery Manager
Tacton CPQ solutions
Bhuvan Shetty
Senior Manager Enterprise IT
Robert Bosch Engineering & Business Solutions Pvt. Ltd
Thursday Enhance your Sales cycle with Tacton CPQ and Microsoft Dynamics 365

Accelerate your sales journey by configuring Complex Products and sending Personalized Quotes to your customers, using an integrated and fully synchronized Tacton CPQ Solution with Microsoft Dynamics 365 for Sales.
Triveni Prabhu
Senior Business Consultant & Architect
Tacton CPQ
Krithika Vijayshankar
Senior Delivery Manager
Tacton CPQ solutions
Robert Bosch Engineering & Business Solutions Pvt. Ltd