Solution selling is a strategic approach that focuses on solving a customer’s specific business problem through a tailored mix of products, services, and support. Unlike traditional product sales, it builds long-term value and loyalty. Tacton enables this with powerful solution selling software that guides teams through the process.
As sales cycles lengthen and digital buyers drop off at the first sign of friction. Buyers now need more guidance, support, and understanding of their business goals beyond what the current configure, price, quote (CPQ) process provides.
To measure configure, price, quote (CPQ) ROI accurately, manufacturers must look beyond KPIs like quote volume or deal revenue and include internal user metrics, or CPQ performance metrics.
When configuring products with thousands of parts, variants, and customer-specific requirements, constraint-based configuration offers the flexibility, scalability, and resilience that rule-based configuration engines simply can’t match.
Learn how configure-to-order (CTO) solutions help manufacturers deliver customized products faster and how it differs from engineer-to-order.
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