CPQ Blog posts

If you missed the latest news, Tacton and Intershop have partnered together to provide an end-to-end B2B eCommerce buying experience for manufacturing customers. Offering a truly omnichannel experience for buyers can make a difference with scarce customer demand on the market. Let’s look at how the Tacton and Intershop partnership can enable you to do more with less. Let’s start with a quick introduction to both companies. Who is Tacton? For over 20 years, Tacton has worked closely with manufacturers to... Read more »

Visualization for Medtech is the next frontier Decorating your house is almost as important as buying it. After bedrooms, bathrooms, and kitchens your living room is the spot you’ll spend a lot of your time. Your style is different, based on subjective criteria so furnishing is important. Do you want a tv, need somewhere for the... Read more »

The demand for eCommerce for manufacturing has rapidly changed from a low priority to a top priority in the past decade alone. With nearly every industry shifting to an online buying journey it’s critical for manufacturers to offer a fully integrated eCommerce journey for customers. While this is commonplace in other industries such as retail,... Read more »

The eCommerce Surge in Manufacturing is here to stay I had the opportunity to read Benedict Evans “The eCommerce surge” article, and I was really taken aback by the impact that this period of uncertainty and global crisis is having on the e-commerce business even for manufacturers. Sure, it was logic that in a time where... Read more »

Manufacturing Buyer Enablement begins with a reshaping of behaviors I think we can all agree that buying behaviors and expectations have evolved over the years thanks to the highly personalized experience B2C shoppers get when making purchases. As a rule, customers want the highly personalized B2C-like buying experience they have grown accustomed to in their everyday life…... Read more »