CPQ Blog posts

What is eCommerce for manufacturers? Manufacturing is quickly changing, from typical in-person meetings with sales reps and engineers to an omnichannel online experience for customers. With so much change, highlighted by the ongoing pandemic shift to remote selling, manufacturers are looking for answers to questions they should have been asking years ago. How to provide... Read more »

What is Customer Centricity for Manufacturers? Simply put, Customer Centricity for manufacturing is about putting the customer at the core of all your business and manufacturing processes. In a Customer-centric organization, all business decisions are made with the customer’s interests in mind. This implies that customer-centric businesses structure their operations (including culture and philosophy) to... Read more »

My name is Bo Gyldenvang, and I’m Tacton’s new Chief Executive Officer (CEO). I wanted to take this opportunity to introduce myself and share a little bit about why I joined Tacton at such an uncertain economic time. An Unparalleled Opportunity The manufacturing industry is quickly changing from in-person sales and engineering to a fully digital buying and selling experience. Tacton offered an opportunity I couldn’t pass up. A... Read more »

Creating a complete and accurate proposal document with the customer in focus when you have a large or heavily configurable product portfolio can be a time-consuming process and manufacturers know this struggle far too well. Proposals are one critical part of closing deals with customers, so creating fast, accurate proposals can make all the difference between winning or losing a deal. That’s just one reason... Read more »

A shift towards customer empowerment is here A dynamic power shift has been happening for businesses across every industry over the past decade. Manufacturers used to rely on ads, word-of-mouth and even promotions to attract customers to their products. This oftentimes was a leap of faith for customers, with little to no peer-reviews or information... Read more »