Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn to your competitors instead.

This on-demand webinar discusses the experienced pain points during the different phases of the B2B journey, but it also lists the critical capabilities of a successful CPQ/Digital platform to be able to remedy those pain points.