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Avant Tecno Strengthens Global Market Position by Unifying How 1,000+ Dealers Sell
The company
Servicing the construction and material handling industry
Avant Tecno is a Finnish manufacturer of compact articulated loaders and attachments, founded in 1991, serving markets in over 70 countries. Known for engineering versatile, high-quality machines that serve a wide range of tasks across construction, landscaping, agriculture, property maintenance, and material handling, Avant Tecno products are designed for durability, flexibility, and productivity in demanding work environments.
THE CHALLENGE
Scaling dealer quoting consistency without increasing resource demands
Recognizing an opportunity to strengthen market responsiveness and dealer communication across 1,000+ partners, Avant Tecno launched a strategic initiative to digitize its sales channel, capture market data, and reinforce competitive positioning. They were solving for:
- Limited visibility into dealer configurations, with spreadsheet-based quoting
- Unique product value not systematically presented to buyers
- No centralized way to capture buyer data or field insights
- Constrained ability to promote new options consistently across markets
- Product rollouts across multiple countries and languages
The Solution
One platform, every market, every dealer
Avant Tecno and Tacton partner, CPC, moved quickly from evaluation to POC, validating that Tacton could be rolled out in months—not years. The implementation replaces fragmented spreadsheet-based quoting with a centralized Configure, Price, Quote (CPQ) platform covering their loader portfolio, built from the start to support multi-country, multi-language rollout.
- Rapid proof of concept: A rapid POC demonstrated full solution validation and portfolio coverage, proving the platform could handle Avant’s product complexity before full commitment.
- Faster time to live: A clear path to go-live in three to four months allowed for faster deployment to their network and faster time to value.
- Strong dealer buy-in: Positive dealer feedback during MVP demos (UK, Belgium, and U.S.) confirmed the tool fits real-world dealer workflows and will drive adoption.
- Global rollout readiness: Avant Tecno had confidence in a fast, market-focused rollout across initial target countries, with the infrastructure already in place to scale.
The Impact
Better communication, better insights
By choosing Tacton, Avant Tecno is now positioned to standardize dealer engagement globally, capture real-time market data, and scale a future guided, self-service sales experience that boosts competitiveness across markets. Avant Tecno is now better positioned to do the following:
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Standardize and validate: Ensure right-first-time configurations across all loader series and options with a manufacturing-first platform.
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Translate field data into strategic insight: Capture real-time configuration data to inform R&D, product launches, and commercial decision-making.
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Elevate dealer value communication: Equip dealers to consistently present the full solution and maximize attachment opportunities, with testing add guided selling and self-service capabilities.
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Scale efficiently: Roll out a structured, multi-language platform across priority countries with speed and control.
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Execute with an industry expert: Leverage the deep expertise CPC regarding Avant’s operations and dealer model to ensure a practical, market-ready implementation.
“For the first time, we have a single platform that gives us real visibility into how our dealers are configuring and selling our products across markets. That’s a fundamental shift for us.” – Hannes Linnavirta, Manager, Development Sales & Marketing
Looking Ahead
A path to guided self-service sales
As rollout expands across priority markets, Avant Tecno is building a scalable, data-driven sales process. Avant is working toward a guided selling and self-service experience to support end customers, as well as a product selector to enable dealers to configure right-first-time solutions.
“I’ve been part of projects like this that took years, so to build this in months and already be looking at guided selling and global scale is something I didn’t expect so soon.” – Jarkko Leppänen, Vice President, Sales
Key Takeaways
Lessons in dealer enablement
Start with the dealer
Early dealer validation through MVP demos de-risks adoption before full rollout begins.
Data is the hidden benefit
Beyond quoting accuracy and speed, the market and configuration data you start capturing from day one is vital for decision making.
A single source of truth changes everything
When all dealer configurations run through one platform, you create consistent sales experiences and value messaging for your brand.