Buyer Engagement Platform

Sell smarter. Deliver faster. Spark new growth.

Buyers expect speed, accuracy, and control. The Tacton CPQ buyer engagement platform lets you cut inefficiency, unite teams, and drive transformation front to back.

platform Overview

What’s a CPQ buyer engagement platform—and why do you need one?

Most CPQ systems stop at internal workflows. Tacton connects back-end efficiency with front-end buyer engagement, so both sales teams and customers can configure, price, and quote fast and independently. The result? A seamless experience that drives loyalty, sales velocity, and measurable impact.

Key Features

Configuration

Ensure optimized customer solutions with the ability to generate virtually unlimited product variants.

Pricing

Get pricing right and protect your margins—first time, every time—even for product variants that you haven’t produced, installed, or serviced before.

Quoting

Win more business by equipping your sales reps to automatically generate rich, accurate, branded quote documents—without requiring technical support.

Analytics

Gain new insights about sales, products, and customers by capturing and analyzing buying data.

AI-Powered Selling

Give even novice sales reps the ability to sell smarter with the power of AI.

Omnichannel Capabilities

Enter new markets, open new sales channels, and empower partners and customers by giving them direct access to the Tacton platform.

Environmental Support

Meet customers’ environmental compliance requirements and support sustainable manufacturing goals with ease.

Benefits

Turn complex buying into a competitive advantage

Accelerate go-to-market

Accelerate go-to-market

Leverage built-in intelligence and omnichannel support to expedite product rollouts.

Streamline and automate operations

Streamline and automate operations

Remove obstacles, errors, and delays from the sales process.

Deliver a simply better buyer experience

Deliver a simply better buyer experience

Create an experience that puts solving your customers’ needs first, not product features and functionality.

Ensure product quality by eliminating configuration errors

Ensure product quality by eliminating configuration errors

Get your solutions built right the first time—and prevent error-prone rework.

Get all functional teams aligned

Get all functional teams aligned

Ensure that product, sales, and marketing teams are all working together on customer needs.

Bring your solutions to life through visualization

Bring your solutions to life through visualization

Make your solutions more tangible by giving buyers an opportunity to experience them virtually in their own environment.

Integrations

Connect your enterprise tools seamlessly

Seamlessly integrate Tacton with your CRM, ERP, PLM, PIM, and analytics tools to unlock efficiency, eliminate silos, and ensure accurate, real-time data across the front and back end. Power faster decisions and streamlined workflows with a unified tech stack.

Microsoft Dynamics 365

Microsoft Dynamics 365

CRM

Salesforce

Salesforce

CRM

SAP

SAP

CRM

Oracle

Oracle

ERP

Adobe Sign

Adobe Sign

Digital Signage

Infor

Infor

ERP/SCM

Adeona

Adeona

PIM

Docusign

Docusign

CLM

Agiloft

Agiloft

CLM

Oracle Fusion Cloud

Oracle Fusion Cloud

PLM

Microsoft Azure

Microsoft Azure

AI, BI & Analytics

Shopify

Shopify

Digital Commerce

Google Analytics

Google Analytics

AI, BI & Analytics

Open AI

Open AI

AI, BI & Analytics

HubSpot

HubSpot

CRM

Inriver

Inriver

PIM

Microsoft Power BI

Microsoft Power BI

BI

Microsoft Dynamics 365

Microsoft Dynamics 365

CRM

Salesforce

Salesforce

CRM

SAP

SAP

CRM

Oracle

Oracle

ERP

Adobe Sign

Adobe Sign

Digital Signage

Infor

Infor

ERP/SCM

Adeona

Adeona

PIM

Docusign

Docusign

CLM

Agiloft

Agiloft

CLM

Oracle Fusion Cloud

Oracle Fusion Cloud

PLM

Microsoft Azure

Microsoft Azure

AI, BI & Analytics

Shopify

Shopify

Digital Commerce

Google Analytics

Google Analytics

AI, BI & Analytics

Open AI

Open AI

AI, BI & Analytics

HubSpot

HubSpot

CRM

Inriver

Inriver

PIM

Microsoft Power BI

Microsoft Power BI

BI

Proof points

Score major improvements in all key metrics

30 %

Sales and quoting labor cost savings*

60 %

Order error cost savings*

8 %

Increased profit from more orders*

*Data from manufacturers using Tacton CPQ

Gartner Quadrant Image

Recognitions

Tacton: A Gartner® Magic Quadrant™ Leader for CPQ Applications

See why Tacton was named a 3x Leader and positioned highest on the Ability to Execute Axis.

FAQs

The Tacton platform uses advanced algorithms and artificial intelligence to guide customers through the process of configuring complex products. It ensures that only valid product options are presented based on your specific needs and requirements. The platform supports customization and configuration for industries like manufacturing, high-tech, and industrial equipment, offering a seamless buyer experience even with the most intricate product offerings.
Tacton connects the entire go-to-market process,from buyer interest to product delivery. On the front end, the platform delivers a modern, intuitive buying experience. Buyers can explore, configure, and price complex products in real time,independently or with a sales rep. Visualizations, guided selling, and self-service tools help them move forward with clarity and confidence. On the back end, Tacton ensures every quote is accurate, manufacturable, and aligned with engineering and supply chain. It automates complex configurations, integrates with ERP, PLM, and CAD systems, and reduces the burden on engineering by validating orders at the point of sale. By bridging both sides, Tacton offers more than a CPQ solution. The platform removes friction, shortens sales cycles, and makes it easier to sell—and deliver—complex products at scale.
The platform ensures precise and dynamic pricing by factoring in rules for discounts, volume-based pricing, and customer-specific conditions. It automatically adjusts pricing based on these factors and product configurations, ensuring that buyers receive accurate, real-time pricing and that your business remains competitive and consistent across all customer touchpoints.
The Tacton platform streamlines and accelerates the sales process by enabling sales teams to engage with buyers through interactive, real-time product configurations and accurate pricing. Sales teams can generate instant, personalized quotes, collaborate seamlessly with other departments, and eliminate errors, all while providing an exceptional buyer experience.
Tacton offers both cloud-based and on-premise deployment options. The cloud-based platform provides the flexibility of scalability, ease of access, and automatic updates, while the on-premise solution gives you full control over your infrastructure. Both options offer the same powerful capabilities to support your sales team and engage your buyers effectively and efficiently.

Let the transformation begin

Get in touch with us to see what Tacton can do for your business.

Request a Demo