Buyer Engagement Platform
Sell smarter. Deliver faster. Spark new growth.
Buyers expect speed, accuracy, and control. The Tacton CPQ buyer engagement platform lets you cut inefficiency, unite teams, and drive transformation front to back.
platform Overview
What’s a CPQ buyer engagement platform—and why do you need one?
Most CPQ systems stop at internal workflows. Tacton connects back-end efficiency with front-end buyer engagement, so both sales teams and customers can configure, price, and quote fast and independently. The result? A seamless experience that drives loyalty, sales velocity, and measurable impact.
Key Features

Ensure optimized customer solutions with the ability to generate virtually unlimited product variants.

Get pricing right and protect your margins—first time, every time—even for product variants that you haven’t produced, installed, or serviced before.

Win more business by equipping your sales reps to automatically generate rich, accurate, branded quote documents—without requiring technical support.

Gain new insights about sales, products, and customers by capturing and analyzing buying data.

Give even novice sales reps the ability to sell smarter with the power of AI.

Enter new markets, open new sales channels, and empower partners and customers by giving them direct access to the Tacton platform.

Meet customers’ environmental compliance requirements and support sustainable manufacturing goals with ease.

Benefits
Turn complex buying into a competitive advantage
Accelerate go-to-market
Leverage built-in intelligence and omnichannel support to expedite product rollouts.
Streamline and automate operations
Remove obstacles, errors, and delays from the sales process.
Deliver a simply better buyer experience
Create an experience that puts solving your customers’ needs first, not product features and functionality.
Ensure product quality by eliminating configuration errors
Get your solutions built right the first time—and prevent error-prone rework.
Get all functional teams aligned
Ensure that product, sales, and marketing teams are all working together on customer needs.
Bring your solutions to life through visualization
Make your solutions more tangible by giving buyers an opportunity to experience them virtually in their own environment.
Integrations
Connect your enterprise tools seamlessly
Seamlessly integrate Tacton with your CRM, ERP, PLM, PIM, and analytics tools to unlock efficiency, eliminate silos, and ensure accurate, real-time data across the front and back end. Power faster decisions and streamlined workflows with a unified tech stack.
Proof points
Score major improvements in all key metrics
Sales and quoting labor cost savings*
Order error cost savings*
Increased profit from more orders*
*Data from manufacturers using Tacton CPQ

Recognitions
Tacton: A Gartner® Magic Quadrant™ Leader for CPQ Applications
See why Tacton was named a 3x Leader and positioned highest on the Ability to Execute Axis.