Absolutely. Many companies adopt a hybrid model where standard offerings are handled through CTO, while high-complexity or high-value projects follow the ETO process. This combination allows them to serve a broader range of customer needs while managing costs and delivery times effectively.
Digital first manufacturing is here to stay as new digital-native buyers come into buying power over the next decade.
To measure configure, price, quote (CPQ) ROI accurately, manufacturers must look beyond KPIs like quote volume or deal revenue and include internal user metrics, or CPQ performance metrics.
Learn how OEMs empower dealer sales teams with self-service quoting, product visualization, and aftermarket support with Tacton's CPQ.
As sales cycles lengthen and digital buyers drop off at the first sign of friction. Buyers now need more guidance, support, and understanding of their business goals beyond what the current configure, price, quote (CPQ) process provides.
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