Yes, CTO typically offers significantly shorter lead times compared to ETO. Since CTO products are assembled from predefined modules, production can begin immediately after order placement. In contrast, ETO requires a full design and engineering phase before manufacturing starts.
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In manufacturing today, 43% of businesses rely on Excel for complex quoting, and 51% require engineering involvement for most quotes. One small error can trigger rework and lost revenue. It’s slow, risky, and inefficient, but it’s familiar.
When manufacturers roll out CPQ, the initial focus often centers on launch. Configure the system, train the team, and track early usage.
Conf Industries, an Italian manufacturer of customizable hospital logistics equipment, saw a clear opportunity. Sales were strong, and demand for customized products was growing, but quoting was hindering speed-to-market. Each custom request triggered engineering reviews, manual BOM creation, and back-and-forth with sales. A simple caster swap could delay an order by days.
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