You increase average deal size, expand recurring revenue, and improve customer retention. By packaging services and spare parts upfront, you’re not just selling more; you’re staying relevant longer.
The COVID-19 pandemic had a far-reaching impact on business, including one that B2B sales professionals are still coming to grips with: a significantly altered buyer and buying process.
As sales cycles lengthen and digital buyers drop off at the first sign of friction. Buyers now need more guidance, support, and understanding of their business goals beyond what the current configure, price, quote (CPQ) process provides.
To measure configure, price, quote (CPQ) ROI accurately, manufacturers must look beyond KPIs like quote volume or deal revenue and include internal user metrics, or CPQ performance metrics.
Learn how CPQ is helping manufacturers create resilient manufacturing operations by streamlining the sale process and more!
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