Back to Resources

When should a company choose ETO over CTO?

A company should choose ETO when the customer’s needs are highly specific and cannot be met with standard product configurations. This is common in industries like aerospace, heavy equipment, or specialized machinery, where every project requires a unique design.

Posted on
|
by tactondev_0smb1x

Share:

When should a company choose ETO over CTO?

A company should choose ETO when the customer’s needs are highly specific and cannot be met with standard product configurations. This is common in industries like aerospace, heavy equipment, or specialized machinery, where every project requires a unique design.

Related content

View all
Improving Speed-to-Market in Medtech Sales: How Quoting Automation Transformed a Manufacturer’s Operations

Improving Speed-to-Market in Medtech Sales: How Quoting Automation Transformed a Manufacturer’s Operations

Conf Industries, an Italian manufacturer of customizable hospital logistics equipment, saw a clear opportunity. Sales were strong, and demand for customized products was growing, but quoting was hindering speed-to-market. Each custom request triggered engineering reviews, manual BOM creation, and back-and-forth with sales. A simple caster swap could delay an order by days.

Read more
The Buyers Have Changed – Understanding the New Industrial Manufacturing Customer

The Buyers Have Changed – Understanding the New Industrial Manufacturing Customer

Digital first manufacturing is here to stay as new digital-native buyers come into buying power over the next decade.

Read more
The New Era of the B2B Sales Engineer: Five Things to Know

The New Era of the B2B Sales Engineer: Five Things to Know

The COVID-19 pandemic had a far-reaching impact on business, including one that B2B sales professionals are still coming to grips with: a significantly altered buyer and buying process.

Read more
How Manufacturers Can Advance Data Maturity and Uncover the “Why”

How Manufacturers Can Advance Data Maturity and Uncover the “Why”

Industrial manufacturers are collecting more data than ever, but without cross-functional visibility and the ability to analyze intelligently, most insights remain reactive.

Read more

Kick-start your transformation towards smarter selling

See how you can move from idea to impact with a platform built for manufacturers like you. Get a personalized demo of how Tacton brings it all together.

Request a Demo

→ Index