A company should choose ETO when the customer’s needs are highly specific and cannot be met with standard product configurations. This is common in industries like aerospace, heavy equipment, or specialized machinery, where every project requires a unique design.
Quoting has long been treated as a back-office process to streamline for speed and accuracy. But when quoting and configuration live in a digital platform, they create a foundation for sales intelligence that reveals how customers buy, how markets shift, and where there’s growth potential.
A practical roadmap for shifting from 100% engineer-to-order to increased configure-to-order manufacturing, reducing complexity and scaling sales with better margin.
Discover the future of digital transformation trends for manufacturing and learn how advanced CPQ can optimize your production.
As sales cycles lengthen and digital buyers drop off at the first sign of friction. Buyers now need more guidance, support, and understanding of their business goals beyond what the current configure, price, quote (CPQ) process provides.
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