Spectrum Industries Increases Quote Efficiency by 50%
Spectrum Industries
Spectrum Industries is a U.S.-based company that designs and manufactures technology-integrated furniture solutions for education and commercial environments. With more than 1,000 products and extensive customization options, the company operates out of two large facilities totaling 350,000 square feet.
The Challenge: Managing Complexity and Delivering Faster Quotes in a Digital-first World
Spectrum Industries had long relied on ERP models, web configurators, and Excel-based tools to manage quoting and configuration. As the product portfolio grew, this approach became increasingly difficult to scale, introducing delays, errors, and inefficiencies. Customers also expected a faster, more visual quoting experience that existing tools couldn’t deliver.
The Solution: Partnering with KETIV to Implement Tacton CPQ and Streamline Sales-to-Production
To modernize its quoting and configuration process, Spectrum Industries partnered with KETIV to implement Tacton CPQ. The team digitized nearly 1,000 products — including 77 configurable models — and automated key processes across quoting, bill of material (BOM) generation, and product visualization.
Tacton’s intuitive interface, automated pricing and configuration, and 3D visual capabilities empowered the sales team to respond faster and collaborate with customers in real time to showcase and compare product variants in the moment.
“The time our sales team saves on customer quotes has been dramatic. Customers appreciate receiving fast, accurate, and visually detailed estimates, which allows us to be more responsive and stand out as experts within our industry.” – Ben Jones, Vice President, Sales & Marketing at Spectrum Industries
With automated BOM generation, Spectrum can immediately send data, such as specs and lead times, to production teams to deliver solutions faster than before.
The Impact: Dynamic and Efficient Customer Engagement
Since modernizing its quoting process, Spectrum has seen greater customer satisfaction and efficiency gains across its enterprise.
- 50% reduction in quote time through pricing and configuration automation
- 20,000+ quotes processed in the first year
- Improved customer experience with visual configuration, 3D, and AR tools
- Reduced engineering efforts and greater accuracy due to automated BOM generation
- Enhanced cross-team collaboration with standardized processes
- Greater customer confidence as a result of fast, accurate sales experiences
With Tacton CPQ in place, Spectrum plans to build on its transformation by developing self-service tools and guided selling capabilities to empower both partners and customers.
Explore the full transformation story from KETIV.