As with any part of the food production chain, poultry farming is closely monitored and highly regulated. Each country has different rules and standards that govern how chickens can be housed. This posed a challenge for Vencomatic. As the company’s global reach grew, it became increasingly difficult to stay on top of the intricacies of the regulatory requirements, and their impact on the equipment configurations.
Vencomatic was operating an online sales configurator that had been developed in-house. It had reached a point, however, where major input was needed to maintain and revise the tool. A decision was made to look for a solution that would deliver the sales configuration functionality Vencomatic needed. Tacton provided that functionality.
Meanwhile, the Vencomatic dealer network had an urgent need for a sales tool that would help them configure products accurately and produce professional quotes. The company, therefore, decided to start at the sales end, working with the existing product structures.
The project kicked off in December 2012 and the sales configurator was tested internally by product engineers before it was rolled out to the dealer network. The sales team at Vencomatic can now create complete quotes including pricing for six product lines using the new configurator and so far the new system has been very well received. Country regulations and standard parameters are already figured in, so the dealer doesn’t need to go about defining these for each new quote. This results in a time saving of approximately 40-50% per quote.
Dutch company Vencomatic produces equipment for the poultry farming industry. The company operates in over 70 countries, selling mainly through an extensive dealer network. The industry is highly regulated, with many country-specific standards and legislation.