Top Factors Driving Sales Transformation: Specialty & Heavy Vehicles

For heavy vehicle manufacturers, the selling landscape is quickly changing. Customers are more demanding than ever before, forcing companies to change how they view the typical selling journey.

These manufacturers will need to find new ways to address these demands while also addressing a fragile supply chain, and sustainability initiatives on the horizon. Let’s look at these challenges and possible solutions.

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Top Factors Impacting Industrial Buying

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Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]

CPQ Implementation Readiness

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The truth about CPQ projects is they can fail. Implementing a CPQ solution means more than just introducing new software. The decision to select a CPQ solution is part of a comprehensive digitization strategy. That’s why a CPQ project is not a pure IT project, but a strategic one that usually goes hand in hand […]