Keeping up with the New Manufacturing Buyer

The manufacturing is undergoing a seismic shift, driven by a confluence of technological advancements, changing market dynamics and the evolving expectations of a new generation of buyers.

The days of relying on traditional, relationship-driven sales approaches are rapidly fading as digital transformation reshapes the B2B landscape. Manufacturers now find themselves navigating a complex environment where speed, agility and customer-centricity are no long optional, they are imperative for survival and growth.

Today’s buyers are more informed about products and companies they want to purchase from. Over 80% of the buying process now occurs without engaging a vendor, it was 67% just three years ago (Gartner). These new customers also want the same exciting and personalized experience they encounter in the B2C world.

Discover how Configure, Price, Quote (CPQ) software is helping manufacturers achieve a fast and flawless customer experience in our latest eBook, Keeping up with the New Manufacturing Buyer! In this comprehensive guide we discuss what buyers want and how manufacturers can provide a new and exciting journey for faster sales.