Industrial Talk Podcast: Redefining How Manufacturers Engage Their Buyers

In this episode of Industrial Talk, Scott McKenzie interviews Klaus Andersson (CEO) and Niels (Chief Strategy Officer) from Tacton. They explain how Tacton CPQ helps companies simplify complex configuration while ensuring technical accuracy, integrate seamlessly with CRM, PLM, and ERP systems, and support both direct and omnichannel sales. The conversation also explores how AI can structure unstructured product data to reduce configuration time, helping manufacturers increase win rates, improve efficiency, and reduce costly errors.

Related content

View all
2024 Year in Review for Manufacturing

2024 Year in Review for Manufacturing

With over 80% of the buying process now completed before customers ever engage with a vendor, manufacturers must deliver seamless, buyer-focused experiences to stay relevant. Meeting these new expectations requires the right tools, insights, and strategies.

CPQ RFP Template: Identify the Best Partner for Your Business

CPQ RFP Template: Identify the Best Partner for Your Business

Choosing the right CPQ platform is a high-stakes decision for manufacturers with complex products and sales processes. This CPQ RFP template helps you cut through vendor marketing and uncover the capabilities that truly align with your business. Use this template to streamline vendor evaluations, connect stakeholders, and avoid common CPQ pitfalls. This template helps you: […]

Creating Optimized End-to-End Operations with CPQ Integrations

Creating Optimized End-to-End Operations with CPQ Integrations

This guide provides an overview of common challenges manufacturers of complex industrial equipment face when integrating CPQ into their existing digital infrastructure