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Top Factors Impacting Industrial Buying
Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]
The Future of Manufacturing Subscription Models
Learn more about potential roadblocks, opportunities, and examples from leading manufacturers in our eBook, the Future of Manufacturing Subscription Models.
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In a rapidly evolving landscape, buyers of industrial manufacturing products are rethinking how they engage with sellers. They demand collaboration, expertise, and solutions tailored to their unique needs, and with 80% of B2B sales interactions now happening digitally, adopting a buyer-centric digital sales model is essential. Without adapting to these changes, your products and brand […]