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Future-Proofing Manufacturing Sales for a Changing Workforce
By 2030, 1 in 6 people worldwide will be aged 60 or over, according to the World Health Organization. For manufacturers, this signals a critical workforce shift happening just as competition, complexity, and customer expectations hit new highs. If your sales process still relies on tribal knowledge and manual workflows, you’re putting revenue at risk […]
Top Factors Impacting Industrial Buying
Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]
The AI Shift: Building a Smarter CPQ Strategy in the Era of Smart Manufacturing
AI is changing more than how manufacturers build. It’s changing how they sell. As manufacturers extend AI across the smart factory, AI-powered CPQ and buyer engagement will play a central role in both front-end and back-end operations. Yet many teams still evaluate CPQ platforms through a feature checklist, looking for AI “features” without rethinking how […]