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Top Factors Impacting Industrial Buying
Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]
Top Factors for Sales Transformation: Packaging and Processing Equipment
We asked our team what the challenges and opportunities packaging and processing manufacturers are facing as they attempt to transform their operations and how Configure, Price, Quote (CPQ) can address these challenges.
CPQ Implementation Readiness
The truth about CPQ projects is they can fail. Implementing a CPQ solution means more than just introducing new software. The decision to select a CPQ solution is part of a comprehensive digitization strategy. That’s why a CPQ project is not a pure IT project, but a strategic one that usually goes hand in hand […]