Tacton CPQ Product Video Series

Tacton CPQ Product Video Series

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Top Factors Impacting Industrial Buying

Top Factors Impacting Industrial Buying

Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]

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Rethinking the Buyer Journey: The Growing Role of CPQ in Customer Experiences

Rethinking the Buyer Journey: The Growing Role of CPQ in Customer Experiences

In a rapidly evolving landscape, buyers of industrial manufacturing products are rethinking how they engage with sellers. They demand collaboration, expertise, and solutions tailored to their unique needs, and with 80% of B2B sales interactions now happening digitally, adopting a buyer-centric digital sales model is essential.   Without adapting to these changes, your products and brand […]

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Fitting CPQ into Your System Architecture

Fitting CPQ into Your System Architecture

Fitting CPQ into Your System Architecture is an important step manufacturers must take in order to fully digitalize their customer-centric buying approach

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