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Top Factors Impacting Industrial Buying
Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]
The AI Shift: Building a Smarter CPQ Strategy in the Era of Smart Manufacturing
AI is changing more than how manufacturers build. It’s changing how they sell. As manufacturers extend AI across the smart factory, AI-powered CPQ and buyer engagement will play a central role in both front-end and back-end operations. Yet many teams still evaluate CPQ platforms through a feature checklist, looking for AI “features” without rethinking how […]
Servitization: A Step-by-Step Guide for Manufacturers
Learn more about potential roadblocks, opportunities, and examples from leading manufacturers in our eBook, Servitization: A Step-by-Step Guide for Manufacturers