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2024 Year in Review for Manufacturing
With over 80% of the buying process now completed before customers ever engage with a vendor, manufacturers must deliver seamless, buyer-focused experiences to stay relevant. Meeting these new expectations requires the right tools, insights, and strategies.
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AI is changing more than how manufacturers build. It’s changing how they sell. As manufacturers extend AI across the smart factory, AI-powered CPQ and buyer engagement will play a central role in both front-end and back-end operations. Yet many teams still evaluate CPQ platforms through a feature checklist, looking for AI “features” without rethinking how […]
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In a rapidly evolving landscape, buyers of industrial manufacturing products are rethinking how they engage with sellers. They demand collaboration, expertise, and solutions tailored to their unique needs, and with 80% of B2B sales interactions now happening digitally, adopting a buyer-centric digital sales model is essential. Without adapting to these changes, your products and brand […]