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The New Era of the B2B Sales Engineer: Five Things to Know

The New Era of the B2B Sales Engineer: Five Things to Know

The COVID-19 pandemic had a far-reaching impact on business, including one that B2B sales professionals are still coming to grips with: a significantly altered buyer and buying process.

Overcoming CPQ Implementation Challenges: Common Pitfalls and Frameworks for Success

Overcoming CPQ Implementation Challenges: Common Pitfalls and Frameworks for Success

Despite growing pressure to improve the customer experience with speed and accuracy, many manufacturers still rely on manual quoting, static catalogs, and siloed systems that slow down sales and introduce costly errors.

How IT Can Turn Digital Transformation into a Growth Engine

How IT Can Turn Digital Transformation into a Growth Engine

How IT leaders can drive transformation success by partnering with go-to-market teams to align techn with business growth objectives.

The Generational Shift in Manufacturing Sales is Here. Are You Ready?

The Generational Shift in Manufacturing Sales is Here. Are You Ready?

Shifting manufacturing sales have made businesses look into new ways to reach customers and close deals. Find out how CPQ is doing that.

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