Back to Resources

Can a business use both ETO and CTO approaches?

Absolutely. Many companies adopt a hybrid model where standard offerings are handled through CTO, while high-complexity or high-value projects follow the ETO process. This combination allows them to serve a broader range of customer needs while managing costs and delivery times effectively.

Share:

Related content

View all
5 Reasons Why Aftermarket Sales Matter More Than Ever for Manufacturers 

5 Reasons Why Aftermarket Sales Matter More Than Ever for Manufacturers 

Discover why aftermarket service sales are critical for manufacturers in 2024. Learn how economic shifts, higher margins, booming markets, and sustainability trends are reshaping the role of aftermarket services, with insights to boost profitability and customer loyalty.

How to Evaluate CPQ Vendors: RFP Checklist and Key Evaluation Criteria

How to Evaluate CPQ Vendors: RFP Checklist and Key Evaluation Criteria

With so many software solutions available, choosing the right configure, price, quote (CPQ) software is a high-stakes decision for manufacturers looking to maximize ROI and minimize risk.

Mastering Change Management for CPQ Adoption

Mastering Change Management for CPQ Adoption

When manufacturers roll out CPQ, the initial focus often centers on launch. Configure the system, train the team, and track early usage.

Top 5 Features for Complex Manufacturing Sales 

Top 5 Features for Complex Manufacturing Sales 

Discover how Tacton CPQ simplifies sales for manufacturers with dynamic pricing, 3D visualization, and effortless configuration. Get a demo!

Kick-start your transformation towards smarter selling

See how you can move from idea to impact with a platform built for manufacturers like you. Get a personalized demo of how Tacton brings it all together.

Request a Demo

Index