Login to Customer Portal
Contact
SearchKeeping up with the New Manufacturing Buyer
The manufacturing is undergoing a seismic shift, driven by a confluence of technological advancements, changing market dynamics and the evolving expectations of a new generation of buyers.
The days of relying on traditional, relationship-driven sales approaches are rapidly fading as digital transformation reshapes the B2B landscape. Manufacturers now find themselves navigating a complex environment where speed, agility and customer-centricity are no long optional, they are imperative for survival and growth.
Today’s buyers are more informed about products and companies they want to purchase from. Over 80% of the buying process now occurs without engaging a vendor, it was 67% just three years ago (Gartner). These new customers also want the same exciting and personalized experience they encounter in the B2C world.
Discover how Configure, Price, Quote (CPQ) software is helping manufacturers achieve a fast and flawless customer experience in our latest eBook, Keeping up with the New Manufacturing Buyer! In this comprehensive guide we discuss what buyers want and how manufacturers can provide a new and exciting journey for faster sales.
Related content
Fitting CPQ into Your System Architecture
Fitting CPQ into Your System Architecture is an important step manufacturers must take in order to fully digitalize their customer-centric buying approach
Survey Results: The State of Digital Manufacturing 2022
To help manufacturers keep up-to-date with these developments, we’ve released this report, focusing on how manufacturers are creating resiliency for smooth & disruption proof end-to-end operations.
Business Case Template for CPQ: Make the Case for CPQ with Confidence
To get leadership buy-in for CPQ, you need more than a list of features. You need a strategic, data-backed business case that speaks to company goals, quantifies ROI, and shows how CPQ drives real impact. This CPQ business case template helps you build alignment between the project and business strategy, whether you’re preparing for budget […]