As buyer expectations rise, successful manufacturers are rethinking how they operate. This article explains why aligning engineering, sales, and fulfillment around the buyer is becoming essential to delivering accuracy, transparency, and long-term value.
Conf Industries, an Italian manufacturer of customizable hospital logistics equipment, saw a clear opportunity. Sales were strong, and demand for customized products was growing, but quoting was hindering speed-to-market. Each custom request triggered engineering reviews, manual BOM creation, and back-and-forth with sales. A simple caster swap could delay an order by days.
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