AI is changing more than how manufacturers build. It’s changing how they sell. 

As manufacturers extend AI across the smart factory, AI-powered CPQ and buyer engagement will play a central role in both front-end and back-end operations. Yet many teams still evaluate CPQ platforms through a feature checklist, looking for AI “features” without rethinking how CPQ can ultimately function in an AI-enabled organization.

This guide explores how AI is reshaping CPQ from a quoting tool into a source of strategic intelligence, as well as how it’s helping manufacturers improve how they attract buyers, optimize performance, accelerate ROI, and align departments around a shared data foundation.

In this guide, you’ll learn:

• How traditional CPQ strategies will change in the age of AI

• Where manufacturers will see emerging value, from automated product modeling to intelligent, contextual selling

• How AI impacts the way that teams think about CPQ’s role in their function

• What to consider when building a CPQ strategy that supports long-term AI goals