Login to Customer Portal
Contact
SearchTop Factors Impacting Industrial Buying
Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn to your competitors instead.
This on-demand webinar discusses the experienced pain points during the different phases of the B2B journey, but it also lists the critical capabilities of a successful CPQ/Digital platform to be able to remedy those pain points.
Presenters:
- Thomas Wrana, Principal Director, Accenture
- Per Rohdin, Senior Product Marketing Manager, Tacton
Duration: 39 minutes
Related content
Fitting CPQ into Your System Architecture
Fitting CPQ into Your System Architecture is an important step manufacturers must take in order to fully digitalize their customer-centric buying approach
Creating Optimized End-to-End Operations with CPQ Integrations
This guide provides an overview of common challenges manufacturers of complex industrial equipment face when integrating CPQ into their existing digital infrastructure
Rethinking the Buyer Journey: The Growing Role of CPQ in Customer Experiences
In a rapidly evolving landscape, buyers of industrial manufacturing products are rethinking how they engage with sellers. They demand collaboration, expertise, and solutions tailored to their unique needs, and with 80% of B2B sales interactions now happening digitally, adopting a buyer-centric digital sales model is essential. Without adapting to these changes, your products and brand […]