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SearchRethinking the Buyer Journey: The Growing Role of CPQ in Customer Experiences
The Growing Role of CPQ in Customer Experiences
In a rapidly evolving landscape, buyers of industrial manufacturing products are rethinking how they engage with sellers. They demand collaboration, expertise, and solutions tailored to their unique needs, and with 80% of B2B sales interactions now happening digitally, adopting a buyer-centric digital sales model is essential.
Without adapting to these changes, your products and brand risk being eliminated from consideration before a face-to-face meeting even happens. So, how can manufacturers transform their buyer journey into one that’s more engaged, consultative, and solutions-focused?
In this eBook, we discuss:
- The Changing Buyer Process: How buyer expectations have evolved and what it means for manufacturers.
- The New Differentiators: Why expertise, collaboration, and agility are the key to standing out in a commoditized market.
- The Role of CPQ: How Configure Price Quote (CPQ) solutions empower manufacturers to deliver buyer-centric experiences that win.
- Choosing the Right CPQ Partner: What to look for when building your next-generation buyer engagement strategy.
It’s time to rethink your buyer journey and adapt to the new era of manufacturing sales.
Download the eBook now!
Download the eBook now!
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