Top Factors for Sales Transformation: Packaging and Processing Equipment

Packaging and processing equipment is highly complex, with hundreds of configurable options and parameters. The knowledge required to configure the desired product for a customer is immense, and sales teams often run into difficulty knowing how to best address customer needs and position the best solution.

We asked our team what the challenges and opportunities packaging and processing manufacturers are facing as they attempt to transform their operations and how Configure, Price, Quote (CPQ) can address these challenges.

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To get leadership buy-in for CPQ, you need more than a list of features. You need a strategic, data-backed business case that speaks to company goals, quantifies ROI, and shows how CPQ drives real impact. This CPQ business case template helps you build alignment between the project and business strategy, whether you’re preparing for budget […]

Top Factors Impacting Industrial Buying

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Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]