2024 Year in Review for Manufacturing

Product Innovation, Key Trends, and the Rise of Digital Buyer

2024 Year in Review for Manufacturing

With over 80% of the buying process now completed before customers ever engage with a vendor, manufacturers must deliver seamless, buyer-focused experiences to stay relevant. Meeting these new expectations requires the right tools, insights, and strategies.

Join Tacton’s leaders, Jeff SummersChief Commercial Officer, and Jesper AlfredssonChief Product Officer, as they reflect on 2024’s biggest trends and reveal the innovations coming in 2025 to keep you at the forefront of the industry and innovation.

What we’ll cover:

  • A look back at Tacton’s 2024 releases and their impact on manufacturing
  • Emerging trends that will shape buyer expectations in 2025
  • An exclusive sneak peek into our 2025 roadmap with actionable strategies and advanced solutions to drive growth

Related content

View all
Fitting CPQ into Your System Architecture

Fitting CPQ into Your System Architecture

Fitting CPQ into Your System Architecture is an important step manufacturers must take in order to fully digitalize their customer-centric buying approach

CPQ RFP Template: Identify the Best Partner for Your Business

CPQ RFP Template: Identify the Best Partner for Your Business

Choosing the right CPQ platform is a high-stakes decision for manufacturers with complex products and sales processes. This CPQ RFP template helps you cut through vendor marketing and uncover the capabilities that truly align with your business. Use this template to streamline vendor evaluations, connect stakeholders, and avoid common CPQ pitfalls. This template helps you: […]

Top Factors Impacting Industrial Buying

Top Factors Impacting Industrial Buying

Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]