From shifting trade policies and supply chain disruption to the rise of AI and IoT technology, manufacturers face a push and pull between refining operations now and preparing for future innovation and growth. 

Our annual survey of over 200 global manufacturers reveals how companies are responding: what’s working, what’s stalling, and where the next competitive advantage lies. 

The findings reveal an industry bullish on digital transformation, with 67% making it a top priority. But with many manufacturers still in early stages—and only 10% of go-to-market functions influencing transformation—sales agility and the digital customer experience have yet to keep pace with production optimization and supply chain.  

Where are leading manufacturers seeing impact today, and what opportunities are still untapped across the value chain? 

In this report, you’ll discover: 

• Where industry leaders are investing resources to combat uncertainty. 
• The performance levers that will provide a strategic advantage. 
• What AI adoption looks like for businesses now and in the future.  
• How companies are leveraging CPQ technology to improve go-to-market agility. 
• Practical recommendations for staying competitive in the market.