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Top Factors Impacting Industrial Buying
Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]
Future-Proofing Manufacturing Sales for a Changing Workforce
By 2030, 1 in 6 people worldwide will be aged 60 or over, according to the World Health Organization. For manufacturers, this signals a critical workforce shift happening just as competition, complexity, and customer expectations hit new highs. If your sales process still relies on tribal knowledge and manual workflows, you’re putting revenue at risk […]
Top Strategic Business Trends for Manufacturing Industries
A digital transformation is well underway in manufacturing and has been accelerated through the pandemic. What are the business drivers driving this change going forward and how will these business drivers affect your organization?