Why Tacton?

Basic quoting software takes you only so far. Make buyer engagement a growth engine for your smart factory, linking every customer interaction to how you develop, configure, and deliver complex products at speed and scale.

Overview

As a global company, we help manufacturers deliver the seamless, intuitive experiences today’s buyers expect.

Information Security

Tacton is committed to maintaining the highest global CPQ security standards so you can innovate and scale with confidence.

Leadership & Board

Tacton’s leadership team is shaping a new era of manufacturing that puts buyers at the center.

Partners

Help manufacturers implement and get the most from Tacton while unlocking new opportunities for your business through trusted Tacton partnerships.

Sustainability

We’re helping shape a responsible and efficient path forward for manufacturers.

Careers

Explore Tacton CPQ careers and help shape the future of smart manufacturing.

Press

Explore recent press releases and news from the Tacton team.

Trusted by leading manufacturers, built just for you.

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Why Tacton
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Deliver smarter buyer experiences that power marketing-driven pipeline

Turn product interest into qualified leads with CPQ that aligns sales and marketing, captures buyer intent, and ensures brand consistency.

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Attract and engage prospects with visualization

Attract and engage prospects with visualization

Generate and sustain buyer interest with 3D and Augmented Reality visualization that brings your product experience to life.

Support marketing-sales alignment and guided buying

Support marketing-sales alignment and guided buying

Adopt a needs-based approach to configuration and ensure that sales and marketing operate with a consistent positioning strategy.

Ensure accurate, consistent product data with CPQ for marketing

Ensure accurate, consistent product data with CPQ for marketing

Get up-to-the-minute product information for marketing purposes from the Tacton platform.

why tacton

Amplify the impact of your marketing efforts

Engage prospects directly

Drive prospects quickly from marketing materials to digital channels where you can capture leads, populate databases, and help them start their buying journeys.

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Engage prospects directly

Maximize omnichannel opportunities

Enable prospects and customers to connect with you consistently across direct sales, partner, and self-service channels.

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Maximize omnichannel opportunities

Measure results and improve targeting

Gauge marketing message performance by tracking buyer visits to the Tacton platform on your website. Use the results to continuously improve future efforts.

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Measure results and improve targeting

Take prospects from interest to engagement

Enable prospects to act immediately on the interest your marketing efforts generate and begin their buying journey via self-service CPQ to drive faster engagement.

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Take prospects from interest to engagement

Integrations

Connect your enterprise tools seamlessly

Seamlessly integrate Tacton with your CRM, ERP, PLM, PIM, and analytics tools to unlock efficiency, eliminate silos, and ensure accurate, real-time data across the front and back end. Power faster decisions and streamlined workflows with a unified tech stack.

Microsoft Dynamics 365

CRM

Salesforce

CRM

SAP

CRM

Oracle

ERP

Adobe Sign

Digital Signage

Infor

ERP/SCM

Adeona

PIM

Docusign

CLM

Agiloft

CLM

Oracle Fusion Cloud

PLM

Microsoft Azure

AI, BI & Analytics

Shopify

Digital Commerce

Google Analytics

AI, BI & Analytics

Open AI

AI, BI & Analytics

HubSpot

CRM

Inriver

PIM

Microsoft Power BI

BI

Microsoft Dynamics 365

CRM

Salesforce

CRM

SAP

CRM

Oracle

ERP

Adobe Sign

Digital Signage

Infor

ERP/SCM

Adeona

PIM

Docusign

CLM

Agiloft

CLM

Oracle Fusion Cloud

PLM

Microsoft Azure

AI, BI & Analytics

Shopify

Digital Commerce

Google Analytics

AI, BI & Analytics

Open AI

AI, BI & Analytics

HubSpot

CRM

Inriver

PIM

Microsoft Power BI

BI

View All Integrations

Success Stories

See how CPQ can help marketing accelerate buyer journeys

View All Success Stories

Atlas Copco transforms the customer buying experience with self-service

Atlas Copco transforms the customer buying experience with self-service

The vacuum, compressor, and power technologies giant becomes an eCommerce force by putting its full industrial power tools product portfolio up for sale on the web.

Read Case Study

Order to delivery made easy for Kramp

Order to delivery made easy for Kramp

Kramp’s customers can place orders for hydraulic cylinders (MTO) and hoses (ATO) 24 hours a day, 7 days a week. Once a cylinder is configured and an order is placed in the webshop, a validated production drawing is available to manufacturing just 10 minutes later.

Read Case Study

Tetra Pak uses CPQ to support customer needs

Tetra Pak uses CPQ to support customer needs

Since 2018, Tetra Pak uses Tacton CPQ to keep track of its growing portfolio of products, streamlining sales and product information to its customers and order fulfillment processes.

Read Case Study

Why manufacturing leaders trust Tacton

“Tacton is an extremely powerful tool that brings us closer to our customers by offering customized solutions quickly and cost effectively.”

Alexander van der Weide

VP & General Manager of Hoffman Enclosures, nVent-Hoffman

“Tacton supports our solutioning processes globally.”

Steffen Bönecke

Director of Global Engineering and Operation Transformation, Husky

“Never before have we had such control over our data […] because now we have access to the data for every sale that we make.”

Chris Peterson

Global Director of Engineering Services, IMI

“Tacton was the only solution we found that makes it possible to approach a configuration from different angles.”

Koen Boot

CIO, Vencomatic Group

FAQs

The Tacton CPQ buyer engagement platform for marketing captures detailed data on customer preferences, product configurations, pricing sensitivities, and buying behavior. This information can be used to segment customers, identify trends, and refine marketing strategies. By understanding what configurations and features drive the most interest, marketing teams can create targeted campaigns, personalized offers, and tailored messaging that resonate more effectively with potential buyers, leading to higher customer engagement and conversion rates.

The platform protects your brand and ensures consistent messaging by standardizing the configuration and quoting process across all customer touchpoints. With predefined templates, dynamic product catalogs, and standardized pricing rules, your sales and marketing teams can maintain a unified brand experience at every stage of the buyer’s journey. This consistency enhances brand credibility and ensures that customers receive the same high-quality, tailored experience across all CPQ sales channels.

It improves the buyer experience by offering customers a seamless, interactive way to configure products and receive personalized pricing in real time. It ensures that every customer receives the right solution for their needs, with clear, accurate quotes and no surprises. By providing a fast, efficient, and error-free quoting process, the platform helps build trust with customers and strengthens relationships, ultimately driving greater customer satisfaction and long-term loyalty.

The platform is highly scalable, designed to grow alongside your business. Whether you’re expanding into new markets, adding more products, or increasing your customer base, the platform can adapt to meet evolving needs. With cloud-based deployment options and flexible customization, Tacton ensures that the platform will scale seamlessly to support future growth and changing business dynamics, empowering your organization to maintain a competitive edge.