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SearchHow a Global Pump Leader Empowers Dealers and Spec Engineers with a Superior Digital Experience
The Company
A leader in fluid handling
The pump brand is a global manufacturer specializing in fluid handling solutions, including pumps, filters, lighting, heaters, and pool and spa equipment. Known for engineering innovation across commercial, industrial, and infrastructure markets, the brand sells primarily through a network of dealers and distributor reps, with a growing focus on providing an unmatched digital customer experience.
The Challenge
Updating an outdated experience
The pump manufacturer set a clear strategic goal: transform the way specifying engineers and dealers interact with their products by delivering an efficient, digital-first configuration and quoting experience. Their initiative aims to mirror the transparency and ease-of-use found in services like Uber or Domino’s, where users know exactly what they’re getting, when it’s arriving, and can manage the entire process independently.
To achieve this, the brand needed to modernize legacy tools, which were hampered by slow performance, manual maintenance, and limited functionality. These tools made it difficult to support complex ETO configurations, manage unpriced or custom items, and equip specification engineers.
The team’s first step was building a compelling business case for CPQ. You can take the same first step with our free template designed to guide you through the process.
The Solution
A connected, scalable, and seamless self-service solution
Key internal champions and early advocates for a CPQ buyer engagement platformn played a pivotal role in helping the team evaluate the platform against real-world requirements.
The global manufacturer focused on finding a platform that could support both their day-to-day quoting needs and their long-term digital strategy. This meant looking for a solution with the following requirements:
- Self-service capabilities: With 3,500 users, including dealers, reps, and spec engineers, they required flexible access controls. Granular role management allows engineers to specify without seeing full pricing, and dealers to quote, request pricing, and submit orders efficiently.
- Scalable product logic: Tacton’s constraint-based configuration reduced the need for redundant matrix tables and manual rule upkeep. This was a significant improvement over their prior SCPQ solution, which required vendor intervention for even minor updates.
- Data strategy alignment: With multiple ERPs, the brand needed centralized logic and pricing management. Tacton offered a single source of truth to synchronize product data, pricing visibility, and user roles.
- Global support: While the initial launch is U.S.-focused, Tacton’s multilingual and multi-currency capabilities lay the foundation for global expansion.
Why Tacton
A strategic partnership for a superior customer experience
Tacton’s unique combination of flexibility, scalability, and deep manufacturing expertise made it the standout choice.
Partnering with Tacton means the pump manufacturer is now positioned for:
- Ease of maintenance: Ticket-based sandboxing, modular updates, and no-downtime deployment
- Future readiness: Support for ETO workflows, transparent SPA handling, and advanced quoting on unpriced items
- User empowerment: Distributors and specification engineers can configure and quote independently
- Strategic alignment: A platform that supports their shift to centralized sales management and elite digital engagement
Looking Ahead
Setting the new standard in digital pump sales
The brand is preparing to transform how they sell complex pump systems to enable their dealers and empower specification engineers with an efficient and seamless configuration experience. The global manufacturer is setting a new standard for digital buyer engagement in fluid handling.
Key Takeaways
Create autonomy
The company’s shift gives internal and external users the autonomy to work seamlessly, which in turn accelerates sales cycles and strengthens partner relationships.
Treat CPQ as a digital core for growth
By consolidating logic from multiple ERPs, they built a scalable platform that adapts to new markets and products. CPQ became the backbone of their digital sales strategy.
Turn experience into a growth lever
An elite, digital-first buying journey transforms customer experience from a service cost into a source of differentiation and loyalty.