Maximize margins with hybrid ETO and CTO solutions

Strike the right balance between engineer-to-order (ETO) and configure-to-order (CTO) processes with ETO manufacturing software built to cut time—but not control.

Deliver more products faster

Deliver more products faster

Modularize your portfolio and minimize the number of ETO components in products to sharply reduce the time required to configure, price, and build them.

Build agility to better respond to customer needs

Build agility to better respond to customer needs

Lay the foundation for your buyer-centric smart factory with shared architecture, expert knowledge, and automated workflows.

Support solution selling

Support solution selling

Gain the ability to implement full solution selling in a single flow, incorporating products, systems, spare parts, and services.

why tacton

Get the tools needed to modernize your ETO manufacturing process

Hybrid ETO-CTO

Shifting from pure ETO to hybrid ETO-CTO products delivers higher margins in the short term, improves ETO process flow, and takes the first steps toward a customer-centric smart factory model.

Hybrid ETO-CTO

Modularize your product family

Capture product information and organize it into any number of configurable modules for hybrid ETO-CTO and full-CTO products.

Modularize your product family

Automate process steps

Automate the configuration and pricing process step-by-step. You can build as much as possible from standard components and minimize ETO work.

Automate process steps

Capture and share expert knowledge to optimize your ETO-CTO workflows

Gather engineering know-how once and then scale it across teams, tools, and regions. Free up your engineers to focus on innovation and critical projects.

Capture and share expert knowledge to optimize your ETO-CTO workflows

Take on more complex opportunities

With automatic configuration validation and optimization, you can increase the amount of CTO components in your products and give engineers more bandwidth to take on more complex ETO projects.

Take on more complex opportunities

Integrations

Connect your enterprise tools seamlessly

Seamlessly integrate Tacton with your CRM, ERP, PLM, PIM, and analytics tools to unlock efficiency, eliminate silos, and ensure accurate, real-time data across the front and back end. Power faster decisions and streamlined workflows with a unified tech stack.

Microsoft Dynamics 365

Microsoft Dynamics 365

CRM

Salesforce

Salesforce

CRM

SAP

SAP

CRM

Oracle

Oracle

ERP

Adobe Sign

Adobe Sign

Digital Signage

Infor

Infor

ERP/SCM

Adeona

Adeona

PIM

Docusign

Docusign

CLM

Agiloft

Agiloft

CLM

Oracle Fusion Cloud

Oracle Fusion Cloud

PLM

Microsoft Azure

Microsoft Azure

AI, BI & Analytics

Shopify

Shopify

Digital Commerce

Google Analytics

Google Analytics

AI, BI & Analytics

Open AI

Open AI

AI, BI & Analytics

HubSpot

HubSpot

CRM

Inriver

Inriver

PIM

Microsoft Power BI

Microsoft Power BI

BI

Microsoft Dynamics 365

Microsoft Dynamics 365

CRM

Salesforce

Salesforce

CRM

SAP

SAP

CRM

Oracle

Oracle

ERP

Adobe Sign

Adobe Sign

Digital Signage

Infor

Infor

ERP/SCM

Adeona

Adeona

PIM

Docusign

Docusign

CLM

Agiloft

Agiloft

CLM

Oracle Fusion Cloud

Oracle Fusion Cloud

PLM

Microsoft Azure

Microsoft Azure

AI, BI & Analytics

Shopify

Shopify

Digital Commerce

Google Analytics

Google Analytics

AI, BI & Analytics

Open AI

Open AI

AI, BI & Analytics

HubSpot

HubSpot

CRM

Inriver

Inriver

PIM

Microsoft Power BI

Microsoft Power BI

BI

Success Stories

Discover unburdened engineers, accelerated quoting, and a richer customer experience

FLSmidth leverages CPQ to transition from ETO to CTO

FLSmidth leverages CPQ to transition from ETO to CTO

See how the top manufacturer of minerals and cement industry machinery transformed its operations and freed up engineering resources.

Read Case Study
Husky reduces solution time by 75%

Husky reduces solution time by 75%

A global leader in injection molding equipment generates tens of thousands of accurate quotes per year without engineering assistance.

Read Case Study
Reducing sales costs, order errors and quoting time with Tacton CPQ

Reducing sales costs, order errors and quoting time with Tacton CPQ

Learn how Plus Pack’s investment in Tacton CPQ is an enabler to reach their ambition of transforming the single use food packaging industry to circularity.

Read Case Study

Trusted by hundreds of manufacturers—but don’t take our word for it

“We want to use every solution in their key area of expertise—and for us, Tacton’s main area of expertise is product configuration and supporting our solutioning processes globally.”

Steffen Bönecke

Director of Global Engineering and Operation Transformation, Husky

“I know many companies hesitate to introduce a configurator because they think ’our products cannot be streamlined’. There were people in our company who said it wouldn’t be possible, but it was. It was the right step and the right decision to select Tacton.”

Dr. Michael Klos

General Manager, Yaskawa

“Tacton was the only solution we found that makes it possible to approach a configuration from different angles.”

Koen Boot

CIO, Vencomatic Group

“Not only is our driver station configurator a modern solution that allowed us to save between 70% and 80% of engineering resources that were previously needed, but it also gives our customers a realistic graphical rendering of our products—which, of course, is great for our brand.”

Marc Witte

Team Leader of Engineering, MAN Truck & Bus

FAQs

ETO involves designing and manufacturing products from scratch based on a customer’s unique specifications. Conversely, CTO draws from a set of pre-designed components that can be mixed and matched to meet a customer’s requirements. ETO is ideal for complex, custom-built solutions, while CTO is suited for faster delivery of semi-custom products.
A company should choose ETO when the customer’s needs are highly specific and cannot be met with standard product configurations. This is common in industries like aerospace, heavy equipment, or specialized machinery, where every project requires a unique design.
Yes, CTO typically offers significantly shorter lead times compared to ETO. Since CTO products are assembled from predefined modules, production can begin immediately after order placement. In contrast, ETO requires a full design and engineering phase before manufacturing starts.
Absolutely. Many companies adopt a hybrid model where standard offerings are handled through CTO, while high-complexity or high-value projects follow the ETO process. This combination allows them to serve a broader range of customer needs while managing costs and delivery times effectively.

Ready to evolve your engineer-to-order manufacturing process?

Contact us to learn how Tacton’s manufacturing CPQ software can help you modularize products, streamline your ETO process flow, and unlock faster, more profitable quoting.

Contact Us