The cost of a bad customer experience is more costly than you think The customer journey can be a long, winding road from the first contact to a final sale. Optimizing this experience has come easy for some industries, but manufacturers still struggle with providing a fast, accurate, and sustainable approach. Sacrificing a good experience […]

In 1847, inventor Werner von Siemens developed the pointer telegraph and followed up in 1866 with a prototype for the dynamo. Today, the company he founded is a household name and Europe’s largest electronics and engineering company. Siemens is also the world’s leading supplier of energy technology. While renewable energy resources are becoming increasingly important. […]

A shift towards customer empowerment is here A dynamic power shift has been happening for businesses across every industry over the past decade. Manufacturers used to rely on ads, word-of-mouth and even promotions to attract customers to their products. This oftentimes was a leap of faith for customers, with little to no peer-reviews or information […]

The classic B2B sales model is rapidly changing. Customers want B2C-like experiences in every purchase, which includes high variance manufacturing products as well. Let’s take a look and see what solutions are helping manufacturers deliver on B2C promises.  While topics such as customer expectation and experience are discussed by manufacturers many companies do not even offer […]

Sustainable manufacturing with CPQ is an integral way to understand your products better while combating waste Manufacturers alone contribute over 12% of the total CO2 emissions across the globe yearly. This number is raising global awareness and creating urgency to find ways to become more sustainable either by company choice or by government mandates. With these global […]

The product leader for Motorola’s video security offering discusses the manufacturer’s ongoing adventure into e-commerce. The past year dramatically impacted how manufacturers successfully engaged with customers, especially as more interactions went virtual. While video collaboration placed a meaningful role, the ability to roll out robust e-commerce offerings also ensured continued feasibility for manufacturers. Fahad Mahboob, […]