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Quoting has long been treated as a back-office process to streamline for speed and accuracy. But when quoting and configuration live in a digital platform, they create a foundation for sales intelligence that reveals how customers buy, how markets shift, and where there’s growth potential.
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When manufacturers roll out CPQ, the initial focus often centers on launch. Configure the system, train the team, and track early usage.
What Is CPQ for Manufacturing? A Complete Guide
The first one to solve a prospect’s problem becomes the partner of choice. If you’re wrestling with pricing and product SKUs in multiple places, if quoting takes weeks of technical validation, or if you’re reworking and adjusting quotes consistently, then you’re losing potential business.
The Digital Thread in Manufacturing: Connecting Data Earlier Across the Lifecycle
By connecting customer intent and configuration data early to the product lifecycle, manufacturers extend the digital thread across sales, engineering, and production.