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Traditional CPQ vs. Buyer Engagement Platform: What It Means and Why It Matters

Traditional CPQ vs. Buyer Engagement Platform: What It Means and Why It Matters

As sales cycles lengthen and digital buyers drop off at the first sign of friction. Buyers now need more guidance, support, and understanding of their business goals beyond what the current configure, price, quote (CPQ) process provides.

Make B2B Self-Service Ordering Easy with Tacton Self-Service Channels for Manufacturers

Make B2B Self-Service Ordering Easy with Tacton Self-Service Channels for Manufacturers

Learn how Tacton’s new Self-Service Channels makes it easier than ever to launch a self-service online configurator for complex products.

Mastering Change Management for CPQ Adoption

Mastering Change Management for CPQ Adoption

When manufacturers roll out CPQ, the initial focus often centers on launch. Configure the system, train the team, and track early usage.

The New Era of the B2B Sales Engineer: Five Things to Know

The New Era of the B2B Sales Engineer: Five Things to Know

The COVID-19 pandemic had a far-reaching impact on business, including one that B2B sales professionals are still coming to grips with: a significantly altered buyer and buying process.

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