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Industrial Talk Podcast: Redefining How Manufacturers Engage Their Buyers

How can manufacturers of complex products simplify buying while reducing errors and speeding up quotes? Klaus Andersen and Nils Olsson share how CPQ and AI are transforming buyer engagement.

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by Kristina Parren

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Industrial Talk Podcast: Redefining How Manufacturers Engage Their Buyers

In this episode of Industrial Talk, Scott McKenzie interviews Klaus Andersson (CEO) and Niels (Chief Strategy Officer) from Tacton. They explain how Tacton CPQ helps companies simplify complex configuration while ensuring technical accuracy, integrate seamlessly with CRM, PLM, and ERP systems, and support both direct and omnichannel sales. The conversation also explores how AI can structure unstructured product data to reduce configuration time, helping manufacturers increase win rates, improve efficiency, and reduce costly errors.

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Behavior & Engagement Analytics Demo

Discover how a CPQ Manager uses Tacton’s analytics to uncover adoption gaps, boost user engagement, and maximize the ROI of their CPQ investment.

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by Kim Nauer

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Behavior & Engagement Analytics Demo

See How to Drive Real ROI With Tacton Behavior & Engagement Analytics
See how a CPQ system owner uses Tacton’s Behavior & Engagement Analytics dashboard to understand how well their teams are adopting CPQ. Learn how to track usage across sales, partners, and self-service, identify low-adoption users, and pinpoints where targeted coaching or training can drive immediate improvement. The result? Clear visibility into what’s working, what’s not, and how to continuously optimize CPQ performance for maximum ROI.

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2025 EMEA Tacton Summit On-Demand

On-demand access to insights from our event in Stockholm — discover how industry leaders and customers are transforming the future of manufacturing sales.

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by Kim Nauer

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2025 EMEA Tacton Summit On-Demand

Watch the 2025 Tacton Buyer-Centric Smart Factory Summit On-Demand

Relive two days of insights, innovation, and inspiration from global manufacturers and Tacton leaders. Hear directly from industry experts and leading manufacturers as they explore how digital transformation, AI, and data-driven strategies are reshaping the future of sales in manufacturing. Unlock on-demand insights, customer stories, and innovation that are driving growth and redefining the buyer experience.

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2025 North America Tacton Summit On-Demand

Exclusive, on-demand access to insights from our Chicago event — hear from industry experts and customers as they explore the future of sales in manufacturing.

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by Kim Nauer

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2025 North America Tacton Summit On-Demand

Relive the 2025 Tacton Buyer-Centric Smart Factory Summit

Catch up on two days of insights, innovation, and inspiration from global manufacturers and Tacton leaders. The 2025 Tacton Buyer-Centric Smart Factory Summit showcased how the industry’s most forward-thinking manufacturers are driving digital transformation and profitable growth.