Tacton Insights & Analytics: Self-Service CPQ Analytics for Manufacturers

Manufacturers often lack the visibility into their data to move at the speed of business. In the case of sales and portfolio performance, CPQ holds unique and highly valuable data about how products are configured, priced, and sold; however, many teams rely on external BI tools or consultants, waiting days or even weeks for a single report. This creates IT bottlenecks and offers only fragmented insights.

Imagine being able to spot trends, bottlenecks, or revenue opportunities with just the click of a button. Tacton Insights & Analytics helps you leverage and act on CPQ data, visualizing deal data and user behavior through intuitive, embedded dashboards that enable better CPQ adoption and go-to-market decision making.  

Introducing Tacton Insights & Analytics 

Tacton Insights & Analytics is an analytics platform designed to unlock the value of CPQ data across sales, pricing, operations, and more. Unlike general-purpose BI tools, it’s embedded directly in Tacton CPQ, delivering near real-time visibility without IT requests or scattered reporting. 

Unlike ERP or CRM systems, Tacton Insights & Analytics helps you connect configuration and customer input data to sales and product performance—revealing insights no other system can—to give a clear view of how products are sold, configured, and performing. 

Tacton’s acquisition of Serenytics, an analytics company, strengthens our analytics and data visualization capabilities within Tacton CPQ. As the only analytics platform built specifically for CPQ in manufacturing, decision makers can easily access relevant data. Everything is self-service, accessible, and easy to act on within CPQ. 

What Tacton Insights & Analytics delivers  

With Tacton Insights & Analytics, manufacturers can maximize the full potential of their CPQ data across multiple applications. We’re starting with Behavior & Engagement Analytics, a free use case that comes standard with Tacton CPQ and gives every customer visibility into CPQ adoption, usage patterns, and opportunities to improve sales effectiveness. 

CPQ managers can instantly identify friction points or adoption gaps by user, region, or team without relying on IT. Meanwhile, CIOs benefit from reduced reporting requests and a scalable, low-maintenance way to deliver insights across the business. 

And this is only the beginning. More applications are coming soon under the Insights & Analytics umbrella, extending the power of CPQ data into sales, pricing, operations, and beyond. 

For organizations ready to go deeper, the first add-on—Portfolio Performance Intelligence—will provide insight into which product configurations succeed in the market, where complexity slows sales, and how to refine offerings for greater margin and efficiency. 

For customers who already rely on external BI tools, Tacton CPQ data can still flow seamlessly into those systems. The difference is that Insights & Analytics keeps everything in one place, so teams can analyze and act without ever leaving CPQ. 

Drive better business outcomes with CPQ data 

The true power of CPQ data comes when it’s applied directly to everyday decisions.  

Maximize CPQ adoption 

Analytics helps you see exactly how your teams are engaging with CPQ. Spot bottlenecks in usage, identify where quotes stall, and uncover where adoption may be lagging. With this visibility, you can provide targeted training, adjust processes, and ensure that every salesperson gets the most value from the platform. Higher adoption means faster, more accurate quoting and greater ROI. 

Optimize selling behavior 

Your CPQ data reveals powerful patterns in how deals are being structured. Are certain products consistently discounted? Are some configurations slowing down the quoting cycle? With insights into your data, you’ll align strategy, refine processes, and guide reps toward practices that improve win rates and profitability. 

Enhance product strategy 

Not all product configurations perform equally well in the market. Embedded analytics shows you which offerings resonate most with buyers and which create unnecessary complexity. Product managers gain a clear view of gaps, redundancies, or over-engineered options, allowing them to streamline portfolios, prioritize innovation, and boost margin. 

Accelerate time to decision 

Traditional reporting often means waiting days or weeks for IT or analysts to deliver insights. With analytics embedded in CPQ, those delays disappear. Teams can act directly from the insight, eliminating silos, reducing friction, and making decisions inside the same platform where their work takes place. Faster decisions ledas to faster results. 

Empower every role 

Tacton Insights & Analytics is designed for everyone, not just data experts. Prebuilt, drag-and-drop dashboards give immediate value, while no-code customization makes it simple for each team to tailor insights to their needs. Sales, product, operations teams, and CPQ owners all get the visibility they need, in language they understand, without relying on a data analyst. 

A bigger vision for your data  

Tacton Insights & Analytics is built as a scalable platform, with additional modules and applications coming soon to support a wider range of decision making across sales, pricing, operations, and beyond. 

Ready to see how embedded CPQ analytics can transform your business?  

Schedule Time With Us