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Tacton CPQ Omnichannel Sales

Bring the power of Tacton CPQ to your partner and self-service sales channels

Tacton CPQ Omnichannel Sales enables your highly individualized industrial products to reach new markets – faster. Empower your customers and partners to buy from you with ease, reliability and convenience.


Your challenges

Relying on direct sales only is costly and cumbersome. Even with the most skilled sales force, you will never be able to penetrate all markets and geographies. Expanding your go-to-market with partner and self-service channels is a must.

But how to make your highly individualized and configurable industrial equipment available to buyers, when all the digital commerce platforms of today only provide catalog sales of simple pick-to-order spare parts? How do you meet the B2C buying expectations of a modern B2B buyer, including convenience, value-based buying, transparency, and reliability? And how do you avoid frustrated customers due to conflicting product and pricing data in different sales channels? Enter Tacton CPQ Omnichannel Sales.

How Tacton CPQ Omnichannel Sales helps manufacturing companies

Let your end customers buy highly individualized manufacturing products directly on your website

With Tacton CPQs Self-Service, you can embed the same easy-to-use sales tools that your direct sales are using, directly on your public website or eCommerce web store. With needs-based guided sellingconflict resolutionvisualizationinstant customer net pricingCAD automation, one-click quote generation, and more, Tacton CPQ Self-service makes buying capital equipment easy, yet accurate and correct.


Embed CPQ anywhere

Tacton CPQ’s Omnichannel APIs are flexible and composable, which means that you can embed the CPQ engine on any website, eCommerce platform or marketplace. This platform-agnostic approach is pivotal for you to leverage the power of CPQ in your digital enterprise landscape.

Watch this customer journey example with Tacton embedded in an eCommerce platform (Intershop).


Sell full portfolio online

With Tacton’s powerful and trusted configurator embedded on your web or eCommerce platform, you are finally able to sell your full portfolio online – not only simple spare parts and accessories. Get ready to boost your sales.


Consistent offering and pricing across channels

The rules and data for your products and pricing originates from the one-source-of-truth definition in Tacton CPQ Administration – regardless of channel. This means that the products and prices you present to customers in one channel, will be the same as in other channels. This consistency will avoid confusing and conflicting messages to the customer, establishing trust in the buying journey.


Speed up the time-to-market for your product innovations

Since new product releases are centralized through Tacton Administration, you have full control of what is being offered to markets and channels. This reduces product information maintenance and shorten time-to-market for your latest and greatest product features.


Allow your prospects to explore your full product capabilities before reaching out to sales

As reported by Gartner, B2B customers spends merely 5% of their buying journey with your sales reps. Manufacturing companies need to find ways to influence customer decisions, especially early in buying journey. Tacton CPQ Lead Generation, allows you to embed Tacton product configurator on your website or web shop, including visualization and Augmented Reality. While displaying no pricing or quotes, it does allow an anonymous prospects to explore your full product capabilities and share the configured product with other members of the procurement team. Once ready to engage, prospect can ask for a quote, generating a Lead in Tacton CPQ for direct sales or partner to pick-up.


Empower sales partners to use your Configure-Price-Quote in same way as Direct Sales

Let your distributors, resellers and dealers create quotes and orders with the same easy-to-use sales automation tools as your direct sales learned to love. That includes needs-based guided sellingconflict resolutionvisualizationinstant pricingCAD automation, one-click quote generation, and more.

This makes it easier for you to attract and onboard new partners, and easier for partners to onboard new employees. Learn how HMF Cranes reinvented their distributor relationship with the help of Tacton CPQ


Give flexibility and control to your partners

Every partner is unique. In Tacton CPQ you ensure that each partner gets their own sales experience customized to their needs and requirements. That includes product sales eligibility, custom discounts and price lists, tailored branding of CPQ and quotes, as well as local quote languages to fit with partner’s market.

Leverage your Partner Relationship Management systems (PRM) with connection to Tacton CPQ

If you keep track of your partners’ sales opportunities via a PRM, you can integrate that PRM with Tacton CPQ so that partners easily can Configure, Price and Quote in Tacton and then bring over Opportunity data and Quote documents easily to the PRM. We provide ready-made integrations to Salesforce Experience Cloud and Microsoft Dynamics.

The Business Results of Tacton CPQ Omnichannel Sales

Increase Revenue

  • Boost your go-to-market execution by enabling more partners and even end customers themselves to define and purchase your products
  • If you in the past only managed to sell simpler products through self-service, you can now sell your full portfolio in all sales channels.
  • Allow your customer to choose their preferred channel to engage with you
  • Decrease your time-to-market for new product options with a shared product definition across all sales channels. This consistency across your engagement channels will provide a competitive edge.

Reduce Cost

  • Easier to attract and onboard new partners and easier for partners to onboard new employees. All in all, simplifying sales is a great plus when expanding your partner network into new markets
  • Decrease the ramp-up time your partners’ sales reps
  • With easy-to-use self service you decrease sales costs and response times, optimizing the buying experience for your customers.
  • Increase your quote and order accuracy in all channels.

Our Omnichannel Sales Customers

Watch how leading B2B manufacturers such as Rosenbauer, Plus Pack, Norgren, Husky, Parker, Scania and Conf Industries empower their customers to configure and buy industrial equipment online with Tacton Omnichannel Sales.

Manufacturers across the globe trust Tacton


“Tacton supports our solutioning processes globally”

Read customer story


“With CPQ our sales teams could interpret the needs of the customer and quickly identify which solutions within our entire product line best met those needs”

Read customer story


“Tacton CPQ is at the core of our digital journey going forward”

Read customer story

Watch webinar with Accenture to learn more about digital commerce for B2B manufacturing


Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn to your competitors instead.

This on-demand webinar discusses the experienced pain points during the different phases of the B2B journey, but it also lists the critical capabilities of a successful CPQ/Digital platform to be able to remedy those pain points.

Sign up and watch now!

Calculate your ROI for Tacton CPQ

Ready to Get Started?

Tacton CPQ Omnichannel Sales Video Library

Get started with a collection of webinar recordings and informational videos about Omnichannel Sales.

Learn more


The Rise of e-commerce for Manufacturing


Make Ordering Highly-Configurable Products Easier with Self-Service


What does an Omnichannel Manufacturing Experience Look Like


eCommerce for Manufacturers: An Untapped Opportunity