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eCommerce for Manufacturers: An Untapped Opportunity

What is eCommerce for manufacturers?

Manufacturing is quickly changing, from typical in-person meetings with sales reps and engineers to an omnichannel online experience for customers. With so much change, manufacturers are looking for answers to questions they should have been asking years ago. How to provide an online, B2C buying experience as retail stores do. eCommerce for manufacturers is an untapped chance to work with new solutions that enable a truly customer-centric operation.

The rise of B2C commerce has made customers less likely to wait for satisfaction, they want to know the benefits of your products in seconds, not days or weeksB2B customers are behaving like B2C customers meaning they want products fast, accurate, visually, and across channels. They refuse to wait for your long sales pitch. Even after the purchase, to keep customers coming back manufacturers must give an excellent omnichannel eCommerce experience. With 74% of customers researching half of their purchases online (Accenture) it’s critical to be able to showcase products directly to them without direct contact. 

CPQ is a new way to execute on your B2B eCommerce journey. Embedding a product configurator with visualization right on your website will show how simple and easy it is to get their manufacturing product, no matter the complexity. This is a chance to win on two fronts in the battle for customer engagement. First, customers can configure their product down to the smallest detail without the help of your sales team then request a quote or add to the shopping cart using self-service integrations to buy from anywhere. Enabling your customer to do more online and without help will save time and money and allow your teams to chase other leads who are more likely to want in-person contact. This information from your self-service can be quickly sent over to your CRM systems (Salesforce, Dynamics, SAP, and more) quickly to build out your customer segments. 

Using a CPQ system integrated into an eCommerce platform puts the power of product configuration in the hands of customers.

If you want to learn more on how Tacton CPQ Omnichannel makes self-service sales achievable – even for highly individualized industrial products – head over to our web page or schedule your personal demo today!

Author: Michael Brassea